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What is Baseline Selling Methodology and why you should use it

23 May

What is Baseline Selling Methodology and why you should use it

Frederic Lucas

 

A few years ago, Pete Caputa, VP of Sales for HubSpot posted a list of the 3 best sales books that new representatives should read. In this short list figure Baseline Selling by Dave Kurlan which is the consultative sales methodology Prima Resource uses for its clients.

 

You may be wondering what baseball has to do with sales! The purpose of the article is to answer this question by explaining the fundamentals of the methodology.

The Baseline Selling Methodology: consultative selling at its best

The reason I use consultative selling in my practice is not a personal preference. My

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