5 tips for successful change management in sales teams
Louis Larochelle
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Recent articles

30 Mar
Here are 5 strategies for selling and maintaining margins in the context of inflation to ensure the sustainability of B2B companies.
Louis Larochelle
8 minutes read
5 Strategies B2B Companies Can Use to Maintain Margins When Inflation Is High

23 Feb
At the end of a strategic planning process, here are the elements of the sales strategy that need to be aligned to achieve business and growth objectives.
Frédéric Lucas
6 minutes read
How to leverage strategic planning to build a winning sales strategy?

15 Feb
Before investing in a CRM, you should be able to answer these 7 questions, to make sure you choose the perfect solution for your needs.
Frédéric Lucas
8 minutes read
Choosing the right CRM: 7 critical questions you need to answer

4 Jan
The Prima team shares its reading recommendations on the topics of leadership, personal development, growth and sales.
Émeline Gleitz
4 minutes read
Leadership, Management and Development: Reading Suggestions for 2022

25 Nov
Closing B2B sales starts with the early stages of the sales process. Here are 3 steps that increase the closing rate with less effort.
Émeline Gleitz
7 minutes read
Strategy for Winning B2B Sales: What is Most Important Before Closing

10 Mar
Learn how to differentiate yourself through your sales prospection approach and learn to gain a greater trust from your customers and discard competition
Louis Larochelle
3 minutes read
How to differentiate yourself in sales prospecting

13 Feb
Designing a great sales strategy is necessary to generate greater revenues, thus ensuring constant growth. Learn the fundamentals to an efficient strategy.
Frédéric Lucas
4 minutes read