Selling value is paramount to consultative selling. What key skills and competencies do sales managers need to help sales representatives sell value?

Here are 5 strategies for selling and maintaining margins in the context of inflation to ensure the sustainability of B2B companies.

Prospects’ buying habits are changing at a rapid pace, but are B2B salespeople following best practices to increase sales and avoid prospect traps?

Successful sales transformations require 7 key steps that define what to transform and how to transform. Learn about the proven process.

The Prima team shares its reading recommendations on the topics of leadership, personal development, growth and sales.

For a constant and profitable sales growth, even when everything is going well, it is necessary to perform a sales transformation.

B2B sellers: How to improve the quality of conversations with clients and build trusting relationships by being fully present and attentive.

Leaders need to work on their company’s sales culture now, whether the sales environment is favorable or not right now.

Designing a great sales strategy is necessary to generate greater revenues, thus ensuring constant growth. Learn the fundamentals to an efficient strategy.

To have more growth and ensure sustainability, business leaders must invest in sales (analysis, processes, training and coaching).

To integrate recurring revenues into your business model, you need to restructure your sales team, review your compensation plan and track sales.

In-person or over the phone communications are 34 times more efficient than email communications. Understand how you can get more results in sales by using the phone or meeting with people.

The Baseline Selling Methodology is an easy to use and easy to customize consultative selling approach. Learn why you and your salesforce should use it.

We are pleased to join the CPSA as an Accredited Partner and start offering our comprehensive sales training programs to the CPSA network of sales professionals. Prima Resource implements sustainable best practices and process along three axes of sales excellence: people, structure and execution.

What must we do to reach our monthly profit objectives? Demanding a certain profit per product no longer make sense. Sales, operations & finance need to work together to identify the actions needed to reach the expected profit. Discover the 6 questions all pricing decisions must be based on.

Struggling to increase your company’s sales? The gap between your sales strategy and execution could be one of the main causes. Discover 7 elements to optimize before changing your growth strategy.

Sales problems can limit your growth and expansion. These issues are often complex, but it is possible to address them. One thing is certain, sales organizations need to change to adapt to clients who are who are more informed and demanding than ever.

Do you need to increase sales? Here are 10 best practices your sales force needs to follow in order to achieve their targets.