Referrals: The Sweetest Valentine You Can Get
Lisa Leitch
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Recent articles
9 Jan
Small gestures focused on training, coaching and following-up with your distributors can have very beneficial effects on your sale objectives.
Louis Larochelle
6 minutes read
Increase your sales by distribution: change these misconceptions!
3 Oct
AI has been around for a long time, but is now a concrete tool for sales professionals, and can play four major roles for sales reps…
Louis Larochelle
4 minutes read
Revolutionize your sales strategy with AI
12 Jul
- Coaching en gestion des ventes
- Sales Coaching
- Sales Growth
- Sales Leadership
- Sales Management
- Sales Strategy
- Sales Structure
- Sales Transformation
Discover the five tips that will enable you to successfully manage change in a sales team.
Louis Larochelle
6 minutes read
5 tips for successful change management in sales teams
6 Apr
Selling value is paramount to consultative selling. What key skills and competencies do sales managers need to help sales representatives sell value?
Louis Larochelle
9 minutes read
Want to sell value? You need these sales management competencies first
30 Mar
Here are 5 strategies for selling and maintaining margins in the context of inflation to ensure the sustainability of B2B companies.
Louis Larochelle
8 minutes read
5 Strategies B2B Companies Can Use to Maintain Margins When Inflation Is High
9 Mar
Prospects’ buying habits are changing at a rapid pace, but are B2B salespeople following best practices to increase sales and avoid prospect traps?
Frédéric Lucas
5 minutes read
Has B2B sales adapted to the way decision-makers buy?
17 Jan
Successful sales transformations require 7 key steps that define what to transform and how to transform. Learn about the proven process.
Frédéric Lucas
5 minutes read
7 keys to a successful B2B sales transformation [video]
4 Jan
The Prima team shares its reading recommendations on the topics of leadership, personal development, growth and sales.
Émeline Gleitz
4 minutes read
Leadership, Management and Development: Reading Suggestions for 2022
23 Nov
For a constant and profitable sales growth, even when everything is going well, it is necessary to perform a sales transformation.
Frédéric Lucas
4 minutes read
Sales growth and the principle ‘You don’t fix it if it isn’t broken’
4 Feb
B2B sellers: How to improve the quality of conversations with clients and build trusting relationships by being fully present and attentive.
Éric Dionne
7 minutes read
Selling with mindfulness for greater success
15 Dec
Leaders need to work on their company’s sales culture now, whether the sales environment is favorable or not right now.
Frédéric Lucas
4 minutes read
When is the best time to work on the sales culture?
13 Feb
Designing a great sales strategy is necessary to generate greater revenues, thus ensuring constant growth. Learn the fundamentals to an efficient strategy.
Frédéric Lucas
4 minutes read
The Fundamentals of a Good Sales Strategy
17 Sep
To have more growth and ensure sustainability, business leaders must invest in sales (analysis, processes, training and coaching).
Blogueur invité
5 minutes read
The Importance of Investing in Sales to Boost Growth
10 Jul
To integrate recurring revenues into your business model, you need to restructure your sales team, review your compensation plan and track sales.
Blogueur invité
3 minutes read
The Impact of Recurring Revenues on Sales
5 Jun
In-person or over the phone communications are 34 times more efficient than email communications. Understand how you can get more results in sales by using the phone or meeting with people.
Émeline Gleitz
4 minutes read
Science proves that face-to-face is more effective than email
23 May
The Baseline Selling Methodology is an easy to use and easy to customize consultative selling approach. Learn why you and your salesforce should use it.
Frédéric Lucas
3 minutes read
What is Baseline Selling Methodology and why you should use it
18 Mar
We are pleased to join the CPSA as an Accredited Partner and start offering our comprehensive sales training programs to the CPSA network of sales professionals. Prima Resource implements sustainable best practices and process along three axes of sales excellence: people, structure and execution.
Émeline Gleitz
2 minutes read
Prima Resource inc. now offers CPSA Accredited Sales Training Program
3 Aug
What must we do to reach our monthly profit objectives? Demanding a certain profit per product no longer make sense. Sales, operations & finance need to work together to identify the actions needed to reach the expected profit. Discover the 6 questions all pricing decisions must be based on.
Jean-François Fontaine, B.Ing. M.Sc.A.
3 minutes read
The Secret to Growth Is an Opportunity Management Committee
15 Jun
Struggling to increase your company’s sales? The gap between your sales strategy and execution could be one of the main causes. Discover 7 elements to optimize before changing your growth strategy.
Frédéric Lucas
4 minutes read
The Secret Strategy to Increase Your Sales
21 Mar
Sales problems can limit your growth and expansion. These issues are often complex, but it is possible to address them. One thing is certain, sales organizations need to change to adapt to clients who are who are more informed and demanding than ever.
Frédéric Lucas
3 minutes read
4 Recurring Sales Problems and Why They Exist
2 Mar
Do you need to increase sales? Here are 10 best practices your sales force needs to follow in order to achieve their targets.
Frédéric Lucas
7 minutes read