The Different Roles of a Sales Organization

20 Apr

The Different Roles of a Sales Organization

Frédéric Lucas

The roles of a sales organization range from simple and diverse to specific and complex. The diversity and complexity of sales organizations tend to depend on the company's maturity and the number of markets it services. Young companies follow a relatively basic business model, usually as a result of having fewer employees and a lower hiring budget than larger companies. Some smaller businesses try to mimic the structures of larger organizations which only adds unnecessary complexity. I usually recommend they simplify.

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