Do you need an effective solution to lower customer resistance even before they speak with sales? Invest in a content marketing strategy. But to do this, marketing needs to focus on these 3 things…

“We don’t have a problem” or something similar is a common sales objection. Different objections will come up during different stages of the sales process. Ask open-ended questions to find the compelling reasons why you can help a client do even better, even if they are already reaching their goals.

Sales objections come in many shapes and sizes. When faced with a prospect’s “bad experience objection,” a rep should determine the cause by asking open questions and handle this objection by agreeing, and being honest and direct with the prospect.

Avoid the 9 most common mistake that lead reps to lose control of their sale. Reps that fall into one of these traps tend to empathize with their prospects because they also like to take time to think things through. Discover 7 perfect answers to handle the “I need to think about it” objection.

To respond to price objections, reps need to ask more questions to figure out where the push back is coming from. They also need to review their sales process

Sales objections aren’t obstacles, they’re really just an opportunity to ask more questions. Learn how to efficiently handle most common objections in B2B.