9 Jan

Increase your sales by distribution: change these misconceptions!

Louis Larochelle

At Prima, we're lucky enough to coach a huge number of salespeople. Some sell directly, others indirectly through distributors, wholesalers or retailers. Over time, we've come to realize that many salespeople have false beliefs about their possibilities and abilities to improve sales performance through distributors. These misconceptions limit their performance and prevent them from realizing their full potential. As a result, they are detrimental to their bottom line. In this article, we take a look at some of these misconceptions to better understand them and how to counter them. We'll talk about salespeople when we're talking about a company offering…

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