Compensation is an essential part of a well-functioning sales department, impacting motivation, commitment and, most importantly, results.

Every sales representative is different. To offer a personalized coaching, sales managers must first understand what drives their salespeople.

How do you motivate your sales team and maintain its motivation to get the best results? Different things motivate different people. As a leader, it’s difficult to create an environment that will appeal to everyone, so it’s your job to find what motivates each employee.