How to Reach Decision Makers
Frédéric Lucas
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Recent articles

26 Dec
You don’t sell to a customer who HAS to buy the way as with a customer who COULD buy. One key to success is figuring out how to convert a has to buy to a could buy. Find out how to distinguish between the 2 types of customers to close more sales.
Frédéric Lucas
3 minutes read
How to Identify a Prospects Reasons for Buying

14 Dec
“We don’t have a problem” or something similar is a common sales objection. Different objections will come up during different stages of the sales process. Ask open-ended questions to find the compelling reasons why you can help a client do even better, even if they are already reaching their goals.
Blogueur invité
4 minutes read
How to Handle the “We Don’t Have a Problem” Sales Objection

12 Dec
Sales prospecting isn’t easy. If your salespeople are prospecting too little or irregularly, evaluating them objectively on the 21 core sales competencies will allow you to identify why they aren’t prospecting: their will to sell, their sales DNA or their technical selling skills.
Louis Larochelle
5 minutes read
How Can Sales Managers Help Improve Their Reps’ Prospecting Efforts?

7 Dec
Sales objections come in many shapes and sizes. When faced with a prospect’s “bad experience objection,” a rep should determine the cause by asking open questions and handle this objection by agreeing, and being honest and direct with the prospect.
Blogueur invité
4 minutes read
How to Handle the “We Had a Bad Experience” Objection

5 Dec
Compensation plans don’t need to be complicated to be efficient. They must be carefully elaborated to suit every individual member of your team.
Frédéric Lucas
7 minutes read
How to Create a Good Sales Compensation Plan

30 Nov
Diversity in sales is a must. A diversified sales force is synonymous with wealth and knowledge sharing. But performance is still the most important criterion when hiring a salesperson. In fact, when hiring using objective criteria, sales teams naturally tend to be more diversified.
Frédéric Lucas
3 minutes read
Why the Diversity of Your Sales Force Is Critical to its Success

28 Nov
Avoid the 9 most common mistake that lead reps to lose control of their sale. Reps that fall into one of these traps tend to empathize with their prospects because they also like to take time to think things through. Discover 7 perfect answers to handle the “I need to think about it” objection.
Frédéric Lucas
3 minutes read
A Short Guide on How to Handle the “I Need to Think About It” Objection

21 Nov
To respond to price objections, reps need to ask more questions to figure out where the push back is coming from. They also need to review their sales process
Frédéric Lucas
4 minutes read
How to handle price objections

16 Nov
Sales objections aren’t obstacles, they’re really just an opportunity to ask more questions. Learn how to efficiently handle most common objections in B2B.
Émeline Gleitz
8 minutes read
How to Handle the Most Common Sales Objections

14 Nov
To introduce recurring revenues into your company’s business model, you need to restructure the sales team, review the compensation plan and track sales using effective CRM.
Blogueur invité
4 minutes read
The Impact of Recurring Revenues on Sales Departments

9 Nov
When sales reps don’t take responsibility their actions, it’s an important obstacle to their success. Read this article to understand how to stop sales excuses and help reps avoid engineering their own obstacles.
Blogueur invité
5 minutes read
How to Manage Your Reps’ Sales Excuses

7 Nov
Many sales managers are ill-equipped to face the challenges of their position. How does a sales leader determine if the sales manager is a good fit for their role? Sales manager evaluations help answer these 12 core sales manager questions.
Frédéric Lucas
8 minutes read
12 Sales Manager Questions Leaders Need to Have Answered

26 Oct
To be a better sales VP you must focus on the skills and competencies which are specific to the role of VP. This article presents the best methods to improve these skills, making you a better VP for your sales managers.
Blogueur invité
4 minutes read
How to Become a Better Sales VP

24 Oct
Sales coaching is an essential component of the sales manager’s role and responsibilities. Coaching can be done in groups or individually, but regardless a manager needs to find daily opportunities to coach each rep. The post-call coaching session is one such opportunity…
Frédéric Lucas
3 minutes read
5 Components of Killer Post-Call Coaching Session with your Reps

19 Oct
Sales managers tend to misuse sales pipeline reviews. Pipeline review meetings are essential in sales coaching. Follow 5 stages of an effective review.
Louis Larochelle
4 minutes read
How to Run an Effective Sales Pipeline Review

17 Oct
The sales team is the driving force behind company growth. Without it, there’s no new income. However, sales management isn’t easy and most sales managers don’t have the necessary skills.
Discover the 10 core elements of an effective sales management.
Frédéric Lucas
11 minutes read
How to Manage a Sales Team: The Ultimate Guide

12 Oct
Sales managers need to coach their salespeople on multiple occasions – before a rep’s prospect meeting is one of those moments. A pre-meeting session is divided into two stages: the first is to establish the context and the second is to provide the necessary coaching.
Frédéric Lucas
3 minutes read
How to Coach Your Salespeople Before a Prospect Meeting

10 Oct
Hiring a sales manager? Thinking of promoting someone from within? Discover the 20 skills and competencies every great sales manager should have.
Émeline Gleitz
8 minutes read
20 Essential Skills of Successful Sales Managers

28 Sep
Resistance from prospects in an inevitable part of sales. Most salespeople don’t deal with it efficiently, which leads to objections. There are 2 critical elements to master when trying to lower resistance.
Blogueur invité
6 minutes read
How to Overcome Resistance from your Prospect

26 Sep
The image we have of a successful salesperson is someone who’s extroverted. But can an introverted person have success in sales? It boils down to these 2 things that have nothing to do with personality traits.
Blogueur invité
5 minutes read
Can Introverts be Good Salespeople?

21 Sep
The role of VP of sales is challenging and plays a pivotal role in the business because of its strategic dimension. Promoting a sales manager to VP should be done methodically, so rely on the data and science of a sales leadership evaluation!
Frédéric Lucas
3 minutes read
How to Promote a Sales Manager to VP of Sales

19 Sep
An inadequate sales structure affects results. There are distinctive signs that it’s time for a sales leader to question the structure of the sales team. Discover how to structure your sales team in 6 steps.
Frédéric Lucas
5 minutes read
How to Structure Your Sales Team for Success

14 Sep
Cold calling is a tried and tested method to establish a preliminary contact with a client, but many reps are reluctant to use it. What can a sales manager do to help them overcome this weakness?
Blogueur invité
5 minutes read
Why Cold Calling Works

12 Sep
Different from group coaching, co-development uses the collective intelligence of the sales team to help a salesperson progress in a blocked sales opportunity and ultimately increase sales.
Louis Larochelle
5 minutes read
How to Use Co-Development to Increase Sales

7 Sep
What makes a good salesperson? They represent only 6% of the sales population. Sales statistics and Sales Force Evaluations show that they have the will to succeed in sales and the sales DNA as well as the selling competencies needed. Do your sales reps have what it takes to be part of the elite?
Frédéric Lucas
11 minutes read
What Makes a Good Salesperson? [Video]

5 Sep
A sales VP has a big impact on a company’s performance. For that reason, whom a leader chooses to hire is vital. There are two types of factors to consider – the company and the person. What is your company’s strategy, structure, size, and stage? How do the competencies of your candidates fit?
Blogueur invité
4 minutes read
How to Hire a Sales VP

31 Aug
There are 8 competencies that underlay most challenges that sales VPs face. These challenges will appear differently whether they work in a SME or a large enterprise. In both cases, the first step is knowing their weaknesses.
Blogueur invité
4 minutes read
The Challenges of a Sales VP

29 Aug
Because they allow for an increased supervision of sales activities and the improvement of prospecting skills, sales automation tools are as much the happiness of directors as of representatives.
Louis Larochelle
5 minutes read
How Sales Automation Tools Improve Sales Activities

24 Aug
Artificial intelligence will become more and more important in sales processes. AI helps salespeople concentrate their time and energy in being more consultative. Reps and sales managers must be prepared for this new reality, by mastering consultative selling.
Louis Larochelle
5 minutes read
Artificial Intelligence for Sales: How to Prepare for It

22 Aug
Sometimes, salespeople have no control over a negative sales outcome, even if they perform the sales process perfectly. What should they do in such cases?
Blogueur invité
3 minutes read
Negative Sales Outcome: Have you done enough?

17 Aug
Every sales representative is different. To offer a personalized coaching, sales managers must first understand what drives their salespeople.
Frédéric Lucas
4 minutes read
Sales Motivation: How Motivated are your Salespeople to Achieve Success?

15 Aug
Detrimental to sales performance, limiting beliefs are strongly rooted in 84% of salespeople. They must be replaced with new beliefs that support performance in sales.
Émeline Gleitz
4 minutes read
Replacing 5 Limiting Beliefs with Sales Efficient Thoughts

10 Aug
Sales closing rates are down? The need for approval of your different salespeople might be to blame. The need for approval is a weakness that results in giving more importance to being liked by the prospect than to close the sale.
Frédéric Lucas
6 minutes read
How the Need for Approval Affects Sales Closing Rates

8 Aug
Controls emotions: when a salesperson panics in the heat of the moment or becomes too excited when they hear what they want to hear, they aren’t controlling their emotions and stop listening to prospects and asking questions. They effectively lose control their sales process.
Émeline Gleitz
3 minutes read
How a Salesperson Controls Emotions Impacts Sales Outcomes

3 Aug
What must we do to reach our monthly profit objectives? Demanding a certain profit per product no longer make sense. Sales, operations & finance need to work together to identify the actions needed to reach the expected profit. Discover the 6 questions all pricing decisions must be based on.
Jean-François Fontaine, B.Ing. M.Sc.A.
3 minutes read
The Secret to Growth Is an Opportunity Management Committee

1 Aug
A team’s DNA should be the concern of every sales leader looking to achieve the best level of performance. Discover the 6 elements and how to address them.
Frédéric Lucas
7 minutes read
Sales DNA: The Hidden Factors That Support or Hinder Sales Performance

27 Jul
In sales, competition has many facets. Salespeople tend to only focus on direct competitors, but there are 3 types of competition and it is necessary to know that they are generally all present. That is why a sales process must allow the sales team to address them all adequately.
Frédéric Lucas
3 minutes read
3 Types of Competition You Need to Manage to Win Sales

25 Jul
When making sales recruitment, hiring and development decisions, companies look for elements that indicate whether a rep will have success. The danger is using some of the 12 sales intangibles that can contribute to sales success, but don’t predict it…
Frédéric Lucas
7 minutes read
What Are Sales Intangibles?

20 Jul
Sales onboarding is a critical step of sales recruitment. Follow the principles from this article to give your new sales force every chance to succeed.
Émeline Gleitz
3 minutes read
Foundations of a 90 Day B2B Sales Onboarding Plan

18 Jul
The way a salesperson makes important purchases impacts his or her sales outcomes. A salesperson has a supportive buy cycle when the way he/she makes a major purchase supports ideal sales outcomes. Discover how to fix non-supportive buy cycles…
Frédéric Lucas
5 minutes read
Closing Sales: The Buy Cycle of a Salesperson Impacts Sales Outcomes

13 Jul
Consultative selling requires that representatives ask lots of questions, but they should ask the right ones. How can you be sure you’re asking great questions?
Frédéric Lucas
3 minutes read
Consultative Selling: How to Ask the Right Questions

11 Jul
Recruiting with LinkedIn is an ideal way to hire an elite salesperson – especially when you are in sourcing mode. Discover the 5 elements of successful sales recruitment. Also find the 3 message templates to send…
Frédéric Lucas
4 minutes read