The Power of Open-Ended Questions in Sales: Let’s Play a Game!
Frederic Lucas
Sales reps need to be able to engage their customers in conversation if they want to make a sale. One of the best ways to do that is by using open-ended questions.
Open-ended questions allow the customer to talk, and by doing so, the prospect will feel more engaged and connected to the sales rep. In addition, open-ended questions can help uncover hidden needs and wants that the customer may not have been aware of.
Should you play 20 Questions in consultative selling?
It’s a campfire favourite and you can also play the game online. Everyone takes a turn thinking of something, or
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