In sales, there are three key factors that determine an individual's success. The first is the tactical aspect – a teachable skill. This encompasses everything that can be acquired through training; sales techniques, processes, and the art of conducting a sales conversation from first contact with prospects to debriefing with customers. Next, there is what we call the “DNA of sales”. These are the natural, instinctual traits that salespeople have. From wanting to be liked, staying in the moment, handling rejection, and comfortability discussing finances. These things can be improved, but many of them are part of salespeople’s DNA –…