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MONTREAL, March 18, 2019 – Prima Resource inc., a Canadian leader in sales excellence, announced today that Baseline Selling, a Consultative Selling Program, has been accredited by the Canadian Professional Sales Association (CPSA). Canadian sales professionals are now able to earn their Certified Sales Associate (CSA) designation in a fresh, memorable way.

The Baseline Selling program teaches essential sales skills necessary to close a sale in any situation, using what learners already know about the game of baseball. Modern salespeople can relate to and use the learning right away.

“We are pleased to join the CPSA as an Accredited Partner and start offering our comprehensive sales training programs to CPSA members and the CPSA network of sales professionals” said Frederic Lucas, Founder and CEO of Prima Resource. Since 2007, Prima has been committed to supporting best-in-class sales competencies and behaviors through their programs. “Joining forces with the CPSA will enable us to promote sales excellence at a higher level,” Frederic Lucas added.

Prima Resource strives to make an impact on Canada’s community of sales professionals at all levels, from associate through to leadership. “We’re pleased to be partnering with one of Canada’s premier sales consulting firms. Prima Resource implements sustainable best practices and process along three axes of sales excellence: people, structure and execution. Their training solutions hit-the-mark for what’s needed in today’s small- and medium-sized businesses,” said Karla Badger-Brown, Senior Accreditation Manager at CPSA.

Through their Accredited Partnership with the CPSA, Prima is proud to offer:

  • CPSA accredited training programs in English and French
  • An opportunity for learners who have already participated in Prima Resource training to earn back credit towards the CSA designation, which recognizes professionals who have the foundational skills required to succeed in sales


About Prima Resource inc.

A recognized leader in sales excellence in Canada for more than 10 years, Prima Resource inc. helps business owners, sales leaders, and sales team to achieve superior results with a science-based approach. Prima Resource offers a comprehensive range of services and expertise to transform sales organizations and make a difference in people’s lives.

Media Contact

Emeline Gleitz, Marketing Manager

Prima Resource

514-907-3498 x 102

About CPSA

For sales professionals, team leaders and organizations across the country, the Canadian Professional Sales Association (CPSA) is your partner in building knowledge and skills to improve sales performance. The CPSA invests resources in programming, curriculum development and industry leading, standards-based professional designations to help individuals and companies become more successful through more effective sales. The CPSA’s 20,000+ members benefit from learning resources, community building events and exclusive benefits.

Media Contact:

Ashley Tompkins, Brand & Communications Manager