{"id":999,"date":"2021-11-23T17:30:00","date_gmt":"2021-11-10T15:00:00","guid":{"rendered":"https:\/\/primaressource.enconstruction.website\/en-sales-growth-and-the-principle-you-dont-fix-it-if-it-isnt-broken\/"},"modified":"2023-04-18T13:11:48","modified_gmt":"2023-04-18T17:11:48","slug":"sales-growth-and-the-principle-you-dont-fix-it-if-it-isnt-broken","status":"publish","type":"post","link":"https:\/\/blog.primaressource.com\/en\/sales-growth-and-the-principle-you-dont-fix-it-if-it-isnt-broken\/","title":{"rendered":"Sales growth and the principle ‘You don’t fix it if it isn’t broken’"},"content":{"rendered":"

\"Croissance<\/p>\n

It is a very common principle: you don’t fix it if it isn’t broken.<\/p>\n

In many cases, this principle is indeed the best solution. But in many other cases, it is questionable. And here’s why:<\/p>\n

The overall impact of a malfunction is not always effectively measured.<\/p>\n

For companies, the sales function is at the heart of growth. And sales are won with varying degrees of difficulty. When companies manage to generate a good revenue and to be profitable, business owners ask little or not enough questions about the health of the sales organization<\/span>.<\/p>\n

<\/p>\n

So it’s common to think, “This is working, we’re not going to change things and risk breaking what’s working.”<\/p>\n

Have you ever had that thought?<\/p>\n

However, on the flip side, another thought is quite often present: “Couldn’t<\/span> we generate more sales?<\/strong>“<\/p>\n

How do you know if there is hidden potential in sales?<\/h2>\n

This question is critical for any business owner, because it is linked to other questions:<\/p>\n