{"id":874,"date":"2022-02-10T21:45:00","date_gmt":"2022-02-11T02:45:00","guid":{"rendered":"https:\/\/primaressource.enconstruction.website\/en-6-sales-technologies-all-b2b-companies-need\/"},"modified":"2023-04-18T13:11:52","modified_gmt":"2023-04-18T17:11:52","slug":"6-sales-technologies-all-b2b-companies-need","status":"publish","type":"post","link":"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/","title":{"rendered":"6 Sales Technologies All B2B Companies Need in 2022"},"content":{"rendered":"<p><span><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2023\/04\/imagespourpptetarticlesdeblogue-11-2.jpg\" alt=\"6 Sales Technologies All B2B Companies Need in 2022\" width=\"1920\" loading=\"lazy\" style=\"width: 1920px\"><\/span><\/p>\n<p><span>Companies and sales leaders need to invest in sales technology to remain competitive in today\u2019s marketplace. The number of sales channels and sales opportunities grows every year, and that is unlikely to stop soon. These channels generate an amount of data that is almost impossible to comprehend for a human being. Yet, this data is a company\u2019s most valuable asset.<\/span><\/p>\n<p><span><span style=\"font-weight: bold\">Sales technology is an excellent way to use your data and make informed business decisions.<\/span> It allows you to <span style=\"font-weight: bold\">work smarter<\/span> and process more data, <span style=\"font-weight: bold\">creating real value<\/span> for your business.&nbsp;<\/span><\/p>\n<p><span>The right sales technologies can help you scale your <a href=\"\/en\/b2b-sales-process\" rel=\"noopener\" target=\"_blank\">sales processes<\/a>, increase the effectiveness of the sales team, and <a href=\"\/en\/closer-competency\" rel=\"noopener\" target=\"_blank\">close more deals<\/a> by providing better insight on multiple levels.<\/span><\/p>\n<p><!--more--><\/p>\n<div style=\"font-weight: bold\">Want to learn how to leverage the power of sales tech to improve your sales&#8217; team performance? <a href=\"\/webinar-leverage-power-of-sales-tech-improve-performance\" rel=\"noopener\" target=\"_blank\">Watch our free webinar<\/a>.<\/div>\n<p>In this post, we cover a lot of ground on sales technologies:<\/p>\n<h5 style=\"font-weight: normal\"><a href=\"#Benefits\" rel=\"noopener\">The benefits of sales technology for your business<\/a><\/h5>\n<h5 style=\"font-weight: normal\"><a href=\"#Rightreasons\" rel=\"noopener\">Invest in sales technology for the right reasons<\/a><\/h5>\n<h5 style=\"font-weight: normal\"><a href=\"#Salestechnologies\" rel=\"noopener\">Sales technologies for B2B sales teams<\/a><\/h5>\n<ul>\n<li>\n<h6 style=\"font-weight: normal\"><a href=\"#CRM\" rel=\"noopener\">CRM (Customer Relationship Management) Software<\/a><\/h6>\n<\/li>\n<li>\n<h6 style=\"font-weight: normal\"><a href=\"#Video\" rel=\"noopener\">Video Creating, Sharing, and Hosting<\/a><\/h6>\n<\/li>\n<li>\n<h6 style=\"font-weight: normal\"><a href=\"#Ecommerce\" rel=\"noopener\">Ecommerce platform<\/a><\/h6>\n<\/li>\n<li>\n<h6 style=\"font-weight: normal\"><a href=\"#Website\" rel=\"noopener\">Website Conversion Tools<\/a><\/h6>\n<\/li>\n<li>\n<h6 style=\"font-weight: normal\"><a href=\"#Enablement\" rel=\"noopener\">Sales enablement platform<\/a><\/h6>\n<\/li>\n<li>\n<h6 style=\"font-weight: normal\"><a href=\"#clientfeedback\" rel=\"noopener\">Client Feedback Platform<\/a><\/h6>\n<\/li>\n<\/ul>\n<p>Let&#8217;s dive into it!<\/p>\n<p><a id=\"Benefits\" data-hs-anchor=\"true\"><\/a><\/p>\n<h2><span>The benefits of sales technology for your business<\/span><\/h2>\n<p><span>Sales tools help to <span style=\"font-weight: bold\">generate value from data<\/span> in many important ways:<\/span><\/p>\n<ul>\n<li><span>They collect data at all times without much human intervention.<\/span><br \/><span><\/span><\/li>\n<li><span>Use the data for simulations that help you better understand your clients and prospects. Simulations also let you test theories and see how they work out in the wild.<\/span><br \/><span><\/span><\/li>\n<li><span>Your <strong>decisions are backed by data<\/strong>. This helps you reduce risk and make better decisions.<\/span><br \/><span><\/span><\/li>\n<li><span>You <strong>avoid many \u201cgut-feeling\u201d errors<\/strong>. While technology will never completely replace human beings in sales, the ability to validate and verify with data is a clear competitive advantage.<\/span><\/li>\n<\/ul>\n<p><span>With the appropriate data, <span style=\"font-weight: bold\">technology helps to answer questions we can\u2019t answer easily<\/span>. For example, why do clients buy a specific product? While everyone can have a theory, technology can answer the question with data.<\/span><\/p>\n<p><span>Sales technology is not the end, but rather the means. It <span style=\"font-weight: bold\">acts as leverage for your time, your productivity, and resources<\/span>. With the right technology, you can scale your efforts and accomplish more in less time.<\/span><\/p>\n<p><span>The way to determine how that technology helps is to see how much more you can accomplish when you put it to good use. <span style=\"font-weight: bold\">You can only improve what you measure, so before investing in technology, know your baseline<\/span>.<\/span><\/p>\n<ul>\n<li><span>What can you accomplish today without the use of technology?<\/span><br \/><span><\/span><\/li>\n<li><span>How are your current prospecting efforts working?<\/span><br \/><span><\/span><\/li>\n<li><span>How many leads are you generating?<\/span><br \/><span><\/span><\/li>\n<li><span>How much effort and how much time do you need to convert a lead into a customer (sales cycle)? <\/span><\/li>\n<\/ul>\n<p><span>These, and many other questions, allow you to <span style=\"font-weight: bold\">identify where technology can help improve your sales process<\/span>. <\/span><\/p>\n<p><span>These are some areas where sales technology can give you a definite edge:<\/span><\/p>\n<ul>\n<li><strong><span>Qualifying prospects<\/span><\/strong><span>: Instead of guessing, sales technology can tell you which prospects are most likely to lead to a sale.<\/span><br \/><span><\/span><\/li>\n<li><strong><span>Increase conversion rates<\/span><\/strong><span>: By better identifying qualified leads, sales teams will be in a better position to convert a lead to a customer.<\/span><br \/><span><\/span><\/li>\n<li><strong><span>Reduce the time to get from prospect to customer<\/span><\/strong><span>: Sales technology can also do part of the sales work on behalf of the sales team, leading to shorter sales cycles.<\/span><br \/><span><\/span><\/li>\n<li><strong><span>Level the playing field for smaller companies<\/span><\/strong><span>: Sales technology used to require massive investments, but this is no longer the case. Small and medium-sized companies can have access to the same technology as multinationals, at a price that fits their budget.<\/span><br \/><span><\/span><\/li>\n<\/ul>\n<h2>&nbsp;<\/h2>\n<p><a id=\"Rightreasons\" data-hs-anchor=\"true\"><\/a><\/p>\n<h2><span>Invest in sales technology for the right reasons<\/span><\/h2>\n<p><span>There are <span style=\"font-weight: bold\">so many tools available that choosing among them can be overwhelming<\/span>. This can lead you to make one mistake that we see occurring over and over again: falling for the tool of the month. Companies selling these tools do such a great job that you feel the need to include them as part of your arsenal. But that\u2019s the wrong approach. <\/span><\/p>\n<p><span>Instead of starting with the tool, <span style=\"font-weight: bold\">sales leaders should instead ask what they need to accomplish<\/span>. Start with a goal in mind, and once that goal is clear, only then do you look for a tool that helps to reach that goal. <\/span><\/p>\n<p><span>A typical example of this is the use of a CRM. Many sales managers understand that a tool to manage customer relationships is essential. But having a CRM is not enough. Implementing the CRM to make it valuable requires critical thinking and planning to <span style=\"font-weight: bold\">make sure it collects the right data and produces value-added insights<\/span>. Otherwise, it\u2019s just a glorified address book.<\/span><\/p>\n<p><span>So, as we look at 6 technologies to boost your sales this year, let\u2019s start with CRMs.<\/span><\/p>\n<p><a id=\"Salestechnologies\" data-hs-anchor=\"true\"><\/a><\/p>\n<h2><span>Sales technologies for B2B sales teams<\/span><\/h2>\n<h3>&nbsp;<\/h3>\n<p><a id=\"CRM\" data-hs-anchor=\"true\"><\/a><\/p>\n<h3><span>CRM (Customer Relationship Management) Software<\/span><\/h3>\n<p><span>Sales teams have a love\/hate relationship with CRMs. They know it can help them tremendously in their work. However, many companies don\u2019t leverage as much as they can from their CRM. In fact, too often they <span style=\"font-weight: bold\">purchase CRMs for the wrong reasons<\/span>:<\/span><\/p>\n<ul>\n<li><span>To <strong>build a list of contacts and prospects<\/strong>. If that\u2019s the only reason, better to use a spreadsheet or an address book. They\u2019re less costly and easier to use.<\/span><br \/><span><\/span><\/li>\n<li><span>To <strong>track the activities of salespeople<\/strong>. This doesn\u2019t help opportunities move down the funnel. All it does is look at past activities.<\/span><br \/><span><\/span><\/li>\n<li><span>To<strong> use as a surveillance tool<\/strong>, by providing more \u201cvisibility\u201d and \u201ccontrol\u201d over the sales process. This leads sales teams to resent the tool and not want to use it.<\/span><\/li>\n<\/ul>\n<p><span>To get the most out of your CRM requires a change in mindset. <span style=\"font-weight: bold\">Instead of using it to track the past, use it to enable salespeople to sell more<\/span>. The CRM can give them back more time by taking care of time-consuming tasks that provide little value. <span style=\"font-weight: bold\">The tool can also help spur salespeople by providing them just-in-time information that helps them move the sales process along<\/span>. Understanding the salespeople\u2019s activities becomes a byproduct of helping them sell more.<\/span><\/p>\n<p><span>Instead of focusing on how many sales a person has closed, the CRM can help them <span style=\"font-weight: bold\">focus on the next activities that will help them sell more.<\/span> For example, what should the next step be in a given scenario? Or, what in the pipeline that requires their attention?<\/span><\/p>\n<p><span>A CRM should motivate salespeople. To be useful, it needs to be user and click friendly. No salesperson craves more accounting software! Instead, it should adapt to their daily life and help them set and track their goals.<\/span><\/p>\n<p><span>CRMs can definitely help with all the situations.&nbsp;.&nbsp;. but only if used and set up appropriately.<\/span><\/p>\n<h4>&nbsp;<\/h4>\n<h4><span>CRMs to consider<\/span><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.salesforce.com\/ca\/\" rel=\"noopener\" target=\"_blank\"><span>Salesforce<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.hubspot.com\/crm\/e010a\" rel=\"noopener\" target=\"_blank\"><span>HubSpot CRM<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.membrain.com\" rel=\"noopener\" target=\"_blank\"><span>Membrain<\/span><\/a><span><\/span><\/li>\n<li><a href=\"https:\/\/www.zoho.com\/crm\/\" rel=\"noopener\" target=\"_blank\"><span>Zoho CRM<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.pipedrive.com\" rel=\"noopener\" target=\"_blank\"><span>Pipedrive<\/span><\/a><\/li>\n<li><a href=\"https:\/\/support.freshsales.io\/\" rel=\"noopener\" target=\"_blank\"><span>Freshsales<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.apptivo.com\" rel=\"noopener\" target=\"_blank\"><span>Apptivo<\/span><\/a><\/li>\n<li><a href=\"https:\/\/keap.com\" rel=\"noopener\" target=\"_blank\"><span>Keap\/Infusionsoft<\/span><\/a><\/li>\n<\/ul>\n<h3>&nbsp;<\/h3>\n<p><a id=\"Video\" data-hs-anchor=\"true\"><\/a><\/p>\n<h3><span>Video Creating, Sharing, and Hosting<\/span><\/h3>\n<p><span>When you think of sales technology, video may not sit at the top of the list. However, it can do wonders to save time and to build relationships with customers.<\/span><\/p>\n<p><span>Here are just a few ways to leverage video as a sales tool:<\/span><\/p>\n<ul>\n<li><span>Customer satisfaction videos to use as testimonials<\/span><br \/><span><\/span><\/li>\n<li><span>Feedback video from clients<\/span><br \/><span><\/span><\/li>\n<li><span>Record answers to clients\u2019 questions. Instead of 10 minutes to compose an email, you can accomplish the same in a 2-to-3-minute video.<\/span><br \/><span><\/span><\/li>\n<li><span>Build and maintain relationships by putting a face on communications.<\/span><\/li>\n<\/ul>\n<p><span>Videos don\u2019t need to be staged and you don\u2019t need a large production team either. Most of the time, <span style=\"font-weight: bold\">a simple video recorded from a phone or a PC is sufficient<\/span>. <span style=\"font-weight: bold\">Screen recording can be used to great effect<\/span>, too (for example, when explaining to a customer how to use an app).<\/span><\/p>\n<h4>&nbsp;<\/h4>\n<h4><span>Video tools to consider<\/span><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.vidyard.com\" rel=\"noopener\" target=\"_blank\"><span>Vidyard (Proudly Canadian)<\/span><\/a><\/li>\n<li><a href=\"https:\/\/wistia.com\" rel=\"noopener\" target=\"_blank\"><span>Wistia<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.loom.com\/\" rel=\"noopener\" target=\"_blank\"><span>Loom<\/span><\/a><br \/>&nbsp;<\/li>\n<\/ul>\n<h3>&nbsp;<\/h3>\n<p><a id=\"Ecommerce\" data-hs-anchor=\"true\"><\/a><\/p>\n<h3><span>Ecommerce Platform<\/span><\/h3>\n<p><span>Ecommerce platforms <span style=\"font-weight: bold\">allow you to sell 24 hours a day, which can lead to tremendous productivity gains<\/span>. This is true whether you use the platform to sell products or services. And these sales aren\u2019t limited to $19 books or $29 online subscriptions. In China, cars sell online. In North America, you can buy a late-model Tesla with all the trimmings through their website.<\/span><\/p>\n<p><span>A recent survey by McKinsey &amp; Company showed that:<\/span><\/p>\n<ul>\n<li><span>32% of respondents were willing to spend $50K to $500K using end-to-end digital service and remote human interactions for a new product or service category<\/span><br \/><span><\/span><\/li>\n<li><span>12% were willing to spend $500K to $1M<\/span><br \/><span><\/span><\/li>\n<li><span>15% were willing to spend more than $1M<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2023\/04\/buyersarewillingtospendbigusingremoteorself-service.png\" alt=\"Buyers are willing to spend big using remote or self-service\" width=\"623\" loading=\"lazy\" style=\"width: 623px;margin-left: auto;margin-right: auto\"><\/p>\n<p><span>An ecommerce platform allows sales to occur with minimal effort from your sales team, allowing them to <span style=\"font-weight: bold\">focus on building relationships with clients and selling higher-ticket items<\/span>. To make use of this technology, all you need is to properly package products and services to sell online.<\/span><\/p>\n<h4>&nbsp;<\/h4>\n<h4><span>Ecommerce platforms to consider<\/span><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.k-ecommerce.com\/\" rel=\"noopener\" target=\"_blank\"><span>K-ecommerce (Proudly Canadian)<\/span><\/a><span><\/span><\/li>\n<li><a href=\"https:\/\/www.shopify.ca\" rel=\"noopener\" target=\"_blank\"><span>Shopify<\/span><\/a><\/li>\n<li><a href=\"https:\/\/woocommerce.com\" rel=\"noopener\" target=\"_blank\"><span>WooCommerce<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.bigcommerce.com\/\" rel=\"noopener\" target=\"_blank\"><span>BigCommerce<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.squarespace.com\/\" rel=\"noopener\" target=\"_blank\"><span>Squarespace<\/span><\/a><\/li>\n<\/ul>\n<h3>&nbsp;<\/h3>\n<h3>&nbsp;<\/h3>\n<p><a id=\"Website\" data-hs-anchor=\"true\"><\/a><\/p>\n<h3><span>Website Conversion Tools<\/span><\/h3>\n<p><span>While many companies focus on getting more visitors to their website, <span style=\"font-weight: bold\">the true measure of the site\u2019s effectiveness is the conversion rate<\/span>. In a general sense, a conversion occurs when a website visitor\u2019s action turns them into a lead or a customer.<\/span><\/p>\n<p><span>Conversion doesn\u2019t occur only when there is a sale. A conversion can also be:<\/span><span><\/span><\/p>\n<ul>\n<li><span>Filling a form<\/span><br \/><span><\/span><\/li>\n<li><span>Sending a chat message<\/span><br \/><span><\/span><\/li>\n<li><span>Booking an appointment<\/span>\n<\/li>\n<\/ul>\n<p><span>To increase conversion rates on a site, you need to <span style=\"font-weight: bold\">remove friction to convert visitors to leads<\/span>. It doesn\u2019t have to be complicated or expensive. Many marketing tools and tactics (landing pages, lead magnets, polls, etc.) can help. Marketing and sales aren\u2019t silos. <\/span><\/p>\n<h3>&nbsp;<\/h3>\n<h3>&nbsp;<\/h3>\n<p><a id=\"Enablement\" data-hs-anchor=\"true\"><\/a><\/p>\n<h3><span>Sales Enablement Platform<\/span><\/h3>\n<p><span>Sales enablement helps you bring a prospect to a closed sale. It gives you <span style=\"font-weight: bold\">the ability to understand and manage that opportunity throughout all stages of the sale<\/span>. It provides you with a clearer understanding of what actions will help move that opportunity one step closer to closing. An <span style=\"font-weight: bold\">effective sales enablement platform helps you look forward instead of focusing only on past actions<\/span>.<\/span><\/p>\n<p><span>In the past, skills transfer occurred during training sessions. However, if that training isn\u2019t put to use immediately, or if the salesperson doesn\u2019t revise it regularly, eventually it goes to waste. <span style=\"font-weight: bold\">But with a sales enablement platform, the training content<\/span> (whether sales or technical) <span style=\"font-weight: bold\">can be added to the CRM and used throughout the sales process<\/span>. For example, if a salesperson is discussing objections with a prospect, the tool can provide just-in-time coaching to overcome these objections.<\/span><\/p>\n<p><span>When you expose the sales team to this information consistently, <span style=\"font-weight: bold\">eventually they retain 90% of the training information, instead of only the typical 10\u201320%<\/span>.<\/span><\/p>\n<h4>&nbsp;<\/h4>\n<h4><span>Sales enablement platforms to consider<\/span><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.membrain.com\" rel=\"noopener\" target=\"_blank\"><span>Membrain<\/span><\/a><span><\/span><\/li>\n<li><a href=\"https:\/\/www.brainshark.com\/\" rel=\"noopener\" target=\"_blank\"><span>Brainshark<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.highspot.com\/\" rel=\"noopener\" target=\"_blank\"><span>Highspot<\/span><\/a><\/li>\n<\/ul>\n<h3>&nbsp;<\/h3>\n<h3>&nbsp;<\/h3>\n<p><a id=\"clientfeedback\" data-hs-anchor=\"true\"><\/a><\/p>\n<h3><span>Client Feedback Platform<\/span><\/h3>\n<p><span>Client feedback has always been part of sales. The typical process is to send a feedback form or a survey to clients, then use that information as part of the marketing message\u2014usually in the form of testimonials or internal congratulations.<\/span><\/p>\n<p><span>You can <span style=\"font-weight: bold\">also use client feedback tools to upsell or cross-sell without selling<\/span>. When you reach out for feedback on a purchase or a service they received, the survey tool can collect data from the customers. <span style=\"font-weight: bold\">You can use that data to introduce helpful new services to happy customers<\/span>. <\/span><\/p>\n<p><span>Certain online reputation management tools allow you to manage customer feedback and also integrate upsell and cross-sell opportunities. And there is no better time to make a new sale than when dealing with a happy customer.<\/span><\/p>\n<h4>&nbsp;<\/h4>\n<h4><span>Client feedback tools to consider<\/span><\/h4>\n<ul>\n<li><a href=\"https:\/\/www.inputkit.io\/en\/\" rel=\"noopener\" target=\"_blank\"><span>Inputkit (Proudly Canadian)<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.sogosurvey.com\" rel=\"noopener\" target=\"_blank\"><span>SoGoSurvey<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.qualtrics.com\/\" rel=\"noopener\" target=\"_blank\"><span>Qualtrics<\/span><\/a><br \/><span><\/span><\/li>\n<\/ul>\n<h2>&nbsp;<\/h2>\n<h2><span>Take aways<\/span><\/h2>\n<p style=\"font-weight: bold\">Sales technology tools are an essential part of today\u2019s sales teams. Without them, you are at a disadvantage against your competitors. When used effectively, your sales team gains a definite competitive edge.<\/p>\n<p><span>Before investing in new sales technology, take stock of what tools you already have, how they help your team\u2019s performance, and where there are improvements to make. <\/span><\/p>\n<p><span>If you are unsure, <a href=\"https:\/\/www.primaressource.com\/en\/contact-us\" rel=\"noopener\" target=\"_blank\">contact us<\/a>. We\u2019re happy to help you out.&nbsp;<\/span><\/p>\n<p><span><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-34a67f1e-e8b9-4d74-b001-0ace19027ccc\"><span class=\"hs-cta-node hs-cta-34a67f1e-e8b9-4d74-b001-0ace19027ccc\" id=\"hs-cta-34a67f1e-e8b9-4d74-b001-0ace19027ccc\" style=\"text-align: center\" data-hs-drop=\"true\"><a id=\"cta_button_34a67f1e-e8b9-4d74-b001-0ace19027ccc\" class=\"cta_button\" href=\"https:\/\/go.primaressource.com\/en\/webinar-leverage-power-of-sales-tech-improve-performance\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-34a67f1e-e8b9-4d74-b001-0ace19027ccc\" class=\"hs-cta-img \" style=\"border-width: 0px;margin: 20px auto\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2022\/03\/34a67f1e-e8b9-4d74-b001-0ace19027ccc.png\"><\/a><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales technology creates value for businesses when they are carefully selected and integrated. Follow our guide to invest in key sales technologies.<\/p>\n","protected":false},"author":14,"featured_media":870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Sales Technologies All B2B Companies Need in 2022<\/title>\n<meta name=\"description\" content=\"Sales technology creates value for businesses when they are carefully selected and integrated. Follow our guide to invest in key sales technologies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Sales Technologies All B2B Companies Need in 2022\" \/>\n<meta property=\"og:description\" content=\"Sales technology creates value for businesses when they are carefully selected and integrated. Follow our guide to invest in key sales technologies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/\" \/>\n<meta property=\"og:site_name\" content=\"Croissance des ventes B2B par PRIMA\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/primaressource\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-11T02:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T17:11:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2023\/04\/imagespourpptetarticlesdeblogue-11-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jonathan Lucas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jonathan Lucas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/\",\"url\":\"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/\",\"name\":\"6 Sales Technologies All B2B Companies Need in 2022\",\"isPartOf\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2023\/04\/imagespourpptetarticlesdeblogue-11-2.jpg\",\"datePublished\":\"2022-02-11T02:45:00+00:00\",\"dateModified\":\"2023-04-18T17:11:52+00:00\",\"author\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/852cb378934ceda75b4cb4e7e957a34c\"},\"description\":\"Sales technology creates value for businesses when they are carefully selected and integrated. Follow our guide to invest in key sales technologies.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/#primaryimage\",\"url\":\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2023\/04\/imagespourpptetarticlesdeblogue-11-2.jpg\",\"contentUrl\":\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2023\/04\/imagespourpptetarticlesdeblogue-11-2.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"6 Sales Technologies All B2B Companies Need in 2022\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.primaressource.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Sales Technologies All B2B Companies Need in 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/#website\",\"url\":\"https:\/\/blog.primaressource.com\/en\/\",\"name\":\"Croissance des ventes B2B par PRIMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.primaressource.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/852cb378934ceda75b4cb4e7e957a34c\",\"name\":\"Jonathan Lucas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5ee132126ba0f2305e6effcb5a72703c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5ee132126ba0f2305e6effcb5a72703c?s=96&d=mm&r=g\",\"caption\":\"Jonathan Lucas\"},\"description\":\"Ma fibre entrepreneuriale s\u2019est d\u00e9velopp\u00e9e tr\u00e8s t\u00f4t. J\u2019ai fait une offre d\u2019acquisition de la premi\u00e8re entreprise pour laquelle j\u2019ai travaill\u00e9. Ce processus m\u2019a permis de m\u2019entourer de personnes cl\u00e9s pour l\u2019\u00e9valuation et l\u2019achat d\u2019entreprise. Bien que mon offre n\u2019ait pas \u00e9t\u00e9 accept\u00e9e, j\u2019ai confirm\u00e9 mon int\u00e9r\u00eat pour la finance et la gestion d\u2019entreprise. En alliant ma passion pour le sport et l\u2019entrepreneuriat, j\u2019ai lanc\u00e9 mon entreprise de distribution d\u2019\u00e9quipements haut de gamme pour le ski. Entreprise que j\u2019ai ensuite revendue pour prendre des parts dans une autre compagnie qui cette fois fabriquait un produit de commodit\u00e9. La combinaison de ces exp\u00e9riences a fait en sorte que j\u2019ai voulu rejoindre Prima Ressource afin d\u2019aider d\u2019autres chefs d\u2019entreprise dans leurs d\u00e9fis de croissance, de revente et d\u2019acquisition.\",\"sameAs\":[\"https:\/\/www.facebook.com\/primaressource\/\",\"https:\/\/www.linkedin.com\/in\/lucasjonathan\/\"],\"url\":\"https:\/\/blog.primaressource.com\/en\/author\/jonathan-lucas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Sales Technologies All B2B Companies Need in 2022","description":"Sales technology creates value for businesses when they are carefully selected and integrated. Follow our guide to invest in key sales technologies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/","og_locale":"en_US","og_type":"article","og_title":"6 Sales Technologies All B2B Companies Need in 2022","og_description":"Sales technology creates value for businesses when they are carefully selected and integrated. Follow our guide to invest in key sales technologies.","og_url":"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/","og_site_name":"Croissance des ventes B2B par PRIMA","article_author":"https:\/\/www.facebook.com\/primaressource\/","article_published_time":"2022-02-11T02:45:00+00:00","article_modified_time":"2023-04-18T17:11:52+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2023\/04\/imagespourpptetarticlesdeblogue-11-2.jpg","type":"image\/jpeg"}],"author":"Jonathan Lucas","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jonathan Lucas","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/","url":"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/","name":"6 Sales Technologies All B2B Companies Need in 2022","isPartOf":{"@id":"https:\/\/blog.primaressource.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/#primaryimage"},"image":{"@id":"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2023\/04\/imagespourpptetarticlesdeblogue-11-2.jpg","datePublished":"2022-02-11T02:45:00+00:00","dateModified":"2023-04-18T17:11:52+00:00","author":{"@id":"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/852cb378934ceda75b4cb4e7e957a34c"},"description":"Sales technology creates value for businesses when they are carefully selected and integrated. Follow our guide to invest in key sales technologies.","breadcrumb":{"@id":"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/#primaryimage","url":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2023\/04\/imagespourpptetarticlesdeblogue-11-2.jpg","contentUrl":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2023\/04\/imagespourpptetarticlesdeblogue-11-2.jpg","width":1920,"height":1080,"caption":"6 Sales Technologies All B2B Companies Need in 2022"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.primaressource.com\/en\/6-sales-technologies-all-b2b-companies-need\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.primaressource.com\/en\/"},{"@type":"ListItem","position":2,"name":"6 Sales Technologies All B2B Companies Need in 2022"}]},{"@type":"WebSite","@id":"https:\/\/blog.primaressource.com\/en\/#website","url":"https:\/\/blog.primaressource.com\/en\/","name":"Croissance des ventes B2B par PRIMA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.primaressource.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/852cb378934ceda75b4cb4e7e957a34c","name":"Jonathan Lucas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5ee132126ba0f2305e6effcb5a72703c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5ee132126ba0f2305e6effcb5a72703c?s=96&d=mm&r=g","caption":"Jonathan Lucas"},"description":"Ma fibre entrepreneuriale s\u2019est d\u00e9velopp\u00e9e tr\u00e8s t\u00f4t. J\u2019ai fait une offre d\u2019acquisition de la premi\u00e8re entreprise pour laquelle j\u2019ai travaill\u00e9. Ce processus m\u2019a permis de m\u2019entourer de personnes cl\u00e9s pour l\u2019\u00e9valuation et l\u2019achat d\u2019entreprise. Bien que mon offre n\u2019ait pas \u00e9t\u00e9 accept\u00e9e, j\u2019ai confirm\u00e9 mon int\u00e9r\u00eat pour la finance et la gestion d\u2019entreprise. En alliant ma passion pour le sport et l\u2019entrepreneuriat, j\u2019ai lanc\u00e9 mon entreprise de distribution d\u2019\u00e9quipements haut de gamme pour le ski. Entreprise que j\u2019ai ensuite revendue pour prendre des parts dans une autre compagnie qui cette fois fabriquait un produit de commodit\u00e9. La combinaison de ces exp\u00e9riences a fait en sorte que j\u2019ai voulu rejoindre Prima Ressource afin d\u2019aider d\u2019autres chefs d\u2019entreprise dans leurs d\u00e9fis de croissance, de revente et d\u2019acquisition.","sameAs":["https:\/\/www.facebook.com\/primaressource\/","https:\/\/www.linkedin.com\/in\/lucasjonathan\/"],"url":"https:\/\/blog.primaressource.com\/en\/author\/jonathan-lucas\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts\/874"}],"collection":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/comments?post=874"}],"version-history":[{"count":10,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts\/874\/revisions"}],"predecessor-version":[{"id":8913,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts\/874\/revisions\/8913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/media\/870"}],"wp:attachment":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/media?parent=874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/categories?post=874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/tags?post=874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}