{"id":4630,"date":"2018-08-22T11:30:00","date_gmt":"2018-08-22T15:30:00","guid":{"rendered":"https:\/\/primaressource.enconstruction.website\/en-negative-sales-outcome\/"},"modified":"2023-04-18T13:11:18","modified_gmt":"2023-04-18T17:11:18","slug":"negative-sales-outcome","status":"publish","type":"post","link":"https:\/\/blog.primaressource.com\/en\/negative-sales-outcome\/","title":{"rendered":"Negative Sales Outcome: Have you done enough?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/10\/salesoutcome-969404-edited.jpg\" alt=\"sales outcome-969404-edited\" style=\"width: 800px\" width=\"800\"><\/p>\n<p>An undeniable fact of the sales industry is the element of no control. It\u2019s an important element for the simple fact that the salesperson must absolutely <a href=\"\/en\/b2b-sales-process\" target=\"_blank\" rel=\"noopener\">make sure every step of the sales process is performed efficiently<\/a> to ensure a maximum impact on positive results.<\/p>\n<p>If your prospect is qualified and ready to close, it\u2019s usually because <a href=\"\/en\/consultative-selling-questions\" target=\"_blank\" rel=\"noopener\">you\u2019ve been thoroughly consultative by asking all the right questions<\/a> and listening more than you speak. In the end, hopefully, this will result in more wins than losses.<\/p>\n<h2><span style=\"font-size: 36px\">Occasionally losing a sale is part of the game.<\/span><\/h2>\n<p>Having well done your homework, in terms of asking the appropriate questions and determining the compelling reasons to buy, if in the end, the prospect still decides not to buy, then at least you know you\u2019ve done everything you can.<\/p>\n<p><em> \u201cTo hit a home run, you\u2019re going to strike out once in a while.\u201d<\/em><\/p>\n<p><a href=\"\/en\/what-makes-a-good-salesperson\" rel=\"noopener\" target=\"_blank\">A good salesperson<\/a> understands, as the baseline theory goes, that Babe Ruth may have hit a whole bunch of home runs, but he also struck out a lot too. So, it goes for sales too.<\/p>\n<p><span>If you\u2019re meticulous in your process, going from base to base, from suspect, prospect qualified to closable\u2026. The closing should happen organically.<\/span><\/p>\n<p><span>In most situations where the client decides not to close, you will have obtained enough information to understand where it went wrong, and why it hasn\u2019t closed.<\/span><\/p>\n<p><span>All you control is your capacity to ask questions and establish yourself as a respected, trustworthy person. Uncover the solution that is best for them, not a solution you are <em>pushing.<\/em><\/span><\/p>\n<h2><span style=\"font-size: 36px\">Filling the pipeline to avoid roller coaster months.<\/span><\/h2>\n<p><span>It\u2019s a numbers game! It\u2019s all about how many opportunities exist in your pipeline. For example, if you know your closing ratio is 1 for 10, and your objective is to close 5 deals a month, you must feed your pipeline with a minimum of 50 prospects a month. Hence, the importance of maintaining a full pipeline.<\/span><\/p>\n<p><span>If you\u2019re expected to have ten sales a month, make sure you have 100 opportunities in your pipeline that are properly ventilated. If you keep this up on a regular basis, then you shouldn\u2019t have roller coaster months.<\/span><\/p>\n<p><span>Effectively, you don\u2019t control your client\u2019s decision to buy. However, if you are experiencing huge sales cycle irregularity, this means you are either irregular in your activities, or irregular in your services.<\/span><\/p>\n<h2><span style=\"font-size: 36px\">Some external Factors<\/span><\/h2>\n<p>Unfortunately, dealing with large corporations can mean a long sales cycle, longer than you want or would expect. Effectively, <a href=\"\/en\/shorten-your-sales-process\" target=\"_blank\" rel=\"noopener\">you must do whatever you can to shorten that sales process<\/a>.<\/p>\n<p><span>This is different from when you\u2019re dealing with a smaller company and can get in touch with the president more easily. Sometimes you\u2019re dealing with a large decision committee who only gathers every few months. However, if you\u2019ve dug deep with your questions and are aware of all the conditions, and are informed about deadlines, you can establish realistic forecasting expectations.<\/span><\/p>\n<p><span>Ultimately, you don\u2019t always know the internal politics that affect a final decision. You hope to find out as much as you can about the factors that affect the decision. Healthy skepticism will hopefully have ensured that you\u2019ve asked as many good, great and tough questions as possible and gotten as far as you can.<\/span><\/p>\n<p><span>In the end you don\u2019t have the final picture because you\u2019re not sitting in the client\u2019s seat. By performing a clearly laid out sales process, without missing any steps, you\u2019re not guaranteeing to close, you are, however, putting all the chances on your side.<\/span><\/p>\n<h2><span style=\"font-size: 36px\">In closing<\/span><\/h2>\n<p><a href=\"\/en\/how-to-handle-rejection-in-sales\" target=\"_blank\" rel=\"noopener\">Your capacity to handle rejection is part of your sales DNA<\/a>. It must be addressed if you\u2019re to survive and succeed as a salesperson.<\/p>\n<p>The<a href=\"https:\/\/www.primaressource.com\/21-sales-core-competencies\" target=\"_blank\" rel=\"noopener\"> 21 sales core competencies evaluation<\/a> allows us to identify weaknesses more easily, and thus facilitating the coaching process.<\/p>\n<p><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4276129a-793c-4dd8-9baf-6bd44d5e8920\"><span class=\"hs-cta-node hs-cta-4276129a-793c-4dd8-9baf-6bd44d5e8920\" id=\"hs-cta-4276129a-793c-4dd8-9baf-6bd44d5e8920\" style=\"text-align: center\" data-hs-drop=\"true\"><a id=\"cta_button_4276129a-793c-4dd8-9baf-6bd44d5e8920\" class=\"cta_button\" href=\"https:\/\/go.primaressource.com\/en\/21-core-sales-competencies-list\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-4276129a-793c-4dd8-9baf-6bd44d5e8920\" class=\"hs-cta-img \" style=\"border-width: 0px;margin: 20px auto\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2022\/04\/4276129a-793c-4dd8-9baf-6bd44d5e8920.png\"><\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes, salespeople have no control over a negative sales outcome, even if they perform the sales process perfectly. What should they do in such cases?<\/p>\n","protected":false},"author":19,"featured_media":4628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[127],"tags":[],"class_list":["post-4630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-process"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Negative Sales Outcome: Have you done enough?<\/title>\n<meta name=\"description\" content=\"Sometimes, salespeople have no control over a negative sales outcome, even if they perform the sales process perfectly. 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