{"id":3055,"date":"2018-03-16T15:30:00","date_gmt":"2018-03-16T19:30:00","guid":{"rendered":"https:\/\/primaressource.enconstruction.website\/worst-cold-calling-techniques\/"},"modified":"2023-04-18T13:11:03","modified_gmt":"2023-04-18T17:11:03","slug":"worst-cold-calling-techniques","status":"publish","type":"post","link":"https:\/\/blog.primaressource.com\/en\/worst-cold-calling-techniques\/","title":{"rendered":"The Worst Cold Calling Techniques Still Used Today"},"content":{"rendered":"

\"TheTwo weeks ago, I received a prospecting call to sell me video marketing services. The call was representative of most cold calls made today.<\/p>\n

I don’t know if my interlocutor knew that Prima Resource is a sales consulting firm<\/a>, but in any case, I’ll use our conversation to deconstruct cold calling the techniques still used. It so happens that I used this conversation as an example, but any other would have revealed the same shortcomings.<\/p>\n

Given that decision makers are increasingly difficult to reach, you need to make sure you’re as efficient as possible when you do get the chance to talk to them. Use this deconstruction, as well as the tips on how to change your approach as a way to improve.<\/p>\n

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<\/a><\/span><\/span><\/p>\n

1. Having Someone Else Prospect for You<\/span><\/h2>\n

During our conversation, the caller said something like this: “I’m calling from X company. You probably know Ms. Y, she is pretty recognized in the field\u2026”, and a little while later, after a long monologue, “Would you be interested in meeting Ms. Y for your video marketing needs?”<\/p>\n

Why Is This a Poor Technique?<\/span><\/h3>\n