{"id":2856,"date":"2018-04-13T15:30:00","date_gmt":"2018-04-13T19:30:00","guid":{"rendered":"https:\/\/primaressource.enconstruction.website\/how-to-use-linkedin-for-sales-the-6-steps-social-selling-process\/"},"modified":"2023-04-18T13:11:06","modified_gmt":"2023-04-18T17:11:06","slug":"how-to-use-linkedin-for-sales-the-6-steps-social-selling-process","status":"publish","type":"post","link":"https:\/\/blog.primaressource.com\/en\/how-to-use-linkedin-for-sales-the-6-steps-social-selling-process\/","title":{"rendered":"How to Use LinkedIn for Sales: The 6 Step SOCIAL Selling Process [TEMPLATES INCLUDED]"},"content":{"rendered":"
\"Social<\/div>\n

For the past few years, I\u2019ve adopted a combination of both traditional and social selling practices to feed my pipeline with new sales opportunities.<\/p>\n

The market shows that social selling is complementary to traditional prospecting like cold calling<\/a>.<\/p>\n

Forrester: 72% of B2B salespeople who use social networks outperform their colleagues<\/a>. A good salesperson<\/a> who uses social selling gets 18% more leads and generates 17% more conversation.<\/p>\n

To get this kind of result, it\u2019s essential to learn how to use social selling effectively to reap the benefits. Here is a 6-step process that will allow you to be more successful in your sales career.<\/p>\n

\"SOCIAL<\/div>\n

Select Your Ideal Client<\/h2>\n

To select your ideal client, you need to understand who needs the product or service you represent. You need to be familiar with the target company\u2019s profile and the decision maker\u2019s. Here is what you need to identify before beginning your work and being able to sell with LinkedIn:<\/p>\n