{"id":2718,"date":"2018-09-12T15:30:00","date_gmt":"2018-09-12T19:30:00","guid":{"rendered":"https:\/\/primaressource.enconstruction.website\/codevelopment-sales\/"},"modified":"2023-04-18T13:11:21","modified_gmt":"2023-04-18T17:11:21","slug":"codevelopment-sales","status":"publish","type":"post","link":"https:\/\/blog.primaressource.com\/en\/codevelopment-sales\/","title":{"rendered":"How to Use Co-Development to Increase Sales"},"content":{"rendered":"
\n \"Develop\n<\/div>\n

To improve the team\u2019s sales development, a sales manager must first understand the crucial importance of team meetings and coaching and then, dedicate more than 50% of their time<\/a> to these activities. Depending on the objective of the meeting, coaching can be practiced through various approaches: pre-meeting strategy, post-meeting briefing, funnel review, or even group coaching.<\/p>\n

Though co-development is practiced as a group, it differentiates itself from coaching insofar as the knowledge doesn\u2019t pass from the master to the pupil, but rather between each member of the group.<\/p>\n

\n <\/p>\n

It isn\u2019t meant to replace sales coaching<\/a>: It\u2019s an additional tool to develop your sales force.<\/strong><\/p>\n

By acting as both a tool for development and motivation<\/a>, co-development maintains a welded sales team, determined to confront various issues.<\/p>\n

Group coaching or co-development?<\/span><\/h2>\n

First, group coaching and co-development shouldn\u2019t be confused. Generally, during a group coaching session, the sales manager guides the meeting, exposes their ideas and uses role-play with the group for better coaching.<\/p>\n

Instead, co-development is defined by a consultative approach, as would be the case between a client and a team of consultants. It\u2019s based on collective intelligence and the sharing of knowledge among all members of the group.<\/p>\n

Co-development is more time-consuming than a coaching session, but unlike the latter, it doesn\u2019t have to be a daily activity. It can, for example, replace a weekly meeting, perhaps once a month.<\/p>\n

Co-development can solve what sales problems?<\/span><\/h2>\n

Like coaching, co-development targets both technical and conceptual problems. However, while coaching aims to solve a problem specific to the salesperson, co-development deals with a topic that will benefit the entire sales team<\/strong>.<\/p>\n

Individual coaching is therefore generally more effective in treating a representative\u2019s sales DNA<\/a> weaknesses. On the other hand, co-development is the tool to choose if this weakness is widespread within the team.<\/p>\n

For example, if most representatives find it difficult to talk about money, a situation recreated in a co-development session could help salespeople desensitize themselves to the subject, approaching it from the consultant\u2019s point of view.<\/p>\n

Here are some criteria to determine whether a situation is suitable for co-development:<\/strong><\/p>\n