{"id":2608,"date":"2018-11-16T17:30:00","date_gmt":"2018-11-16T22:30:00","guid":{"rendered":"https:\/\/primaressource.enconstruction.website\/sales-objections\/"},"modified":"2023-04-18T13:11:26","modified_gmt":"2023-04-18T17:11:26","slug":"sales-objections","status":"publish","type":"post","link":"https:\/\/blog.primaressource.com\/en\/sales-objections\/","title":{"rendered":"How to Handle the Most Common Sales Objections"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2018\/12\/quino-al-1017822-unsplash-136634-edited-1.jpg\" alt=\"Sales Objections - Prima Resource\"><\/div>\n<p>Sales objections aren&#8217;t obstacles; they&#8217;re just an opportunity to ask questions.<\/p>\n<p>When faced with an objection, your instinct might be to counterargument or speak and explain your way through. The fact is they shouldn\u2019t be taken at face-value. They\u2019re rarely about what\u2019s been said.<\/p>\n<p>The thing about objections is that they usually hide some form of resistance that you haven\u2019t been able to address it early on so to deal with objections effectively, reps need to reboot how you think about them.<\/p>\n<p><!--more--><\/p>\n<h2><span style=\"font-size: 36px\">Sales objection handling formula<\/span><\/h2>\n<p>As a salesperson, you can eliminate objections by <a href=\"\/en\/overcome-resistance\" target=\"_blank\" rel=\"noopener\">addressing resistance<\/a> you\u2019ve pre-emptively identified. Your listening skills and your consultative selling abilities are essential if you\u2019re to pick up on your prospect\u2019s verbal or visual cues that hint at resistance.<\/p>\n<p>If you haven\u2019t been able to identify and address resistance early on, there\u2019s a simple two-step formula to help you <a href=\"\/en\/how-to-handle-sales-objections\" rel=\"noopener\" target=\"_blank\">handling objections in sales<\/a>:<\/p>\n<ol>\n<li>Lower the underlying resistance by agreeing with the prospect\u2019s statement;<\/li>\n<li>Ask questions that will help your opportunity to find his or her answer to the objection.<\/li>\n<\/ol>\n<h2 id=\"objections\"><span style=\"font-size: 36px\">The top 5 sales objections and how to deal with them<\/span><\/h2>\n<ul>\n<li><a href=\"\/en\/sales-objections\">I need to think about it<\/a>.<\/li>\n<li><a href=\"\/en\/sales-objections\">It\u2019s too expensive<\/a>.<\/li>\n<li><a href=\"\/en\/sales-objections\">We already have a supplier<\/a>.<\/li>\n<li><a href=\"\/en\/sales-objections\">My last experience wasn\u2019t great<\/a>.<\/li>\n<li><a href=\"\/en\/sales-objections\">I don\u2019t know your company<\/a>.<\/li>\n<\/ul>\n<h2 id=\"think\"><span style=\"font-size: 36px\">I need to think about it<\/span><\/h2>\n<p>You\u2019ll often hear the <a href=\"\/en\/handle-i-need-to-think-about-it-objection\" rel=\"noopener\" target=\"_blank\">&#8220;I need to think about it&#8221; objection<\/a> one towards the end of your <a href=\"\/en\/b2b-sales-process\" target=\"_blank\" rel=\"noopener\">sales process<\/a>.<\/p>\n<p>The first thing to realize is that \u201cI need to think about it\u201d is, in fact, an objection. Most reps and the <a href=\"\/en\/roles-and-responsibilities-of-sales-managers\" target=\"_blank\" rel=\"noopener\">sales managers whose responsibility<\/a> is to <a href=\"\/en\/sales-coaching\" target=\"_blank\" rel=\"noopener\">coach<\/a> them don\u2019t realize it. Not acknowledging that it&#8217;s an objection, leads salespeople down a spiral of useless follow-ups.<\/p>\n<p>If you answer by something along the lines of \u201cI understand, take your time,\u201d \u201cwhich questions haven\u2019t I answered\u201d or \u201cwhat can I do to get you to decide today\u201d you\u2019re losing the control of the sale and you\u2019re actually increasing resistance, when you should really be doing the opposite.<\/p>\n<h3>How to deal with this time objection?<\/h3>\n<p>Try a variant of one of these answers:<\/p>\n<ul>\n<li>How does it usually work when you have to decide this kind?<\/li>\n<li>Do you always take the time to think about decisions like this?<\/li>\n<li>Can you tell me more?<\/li>\n<\/ul>\n<p><a href=\"\/en\/sales-objections\">[back to the list of objections]<\/a><\/p>\n<h2 id=\"expensive\"><span style=\"font-size: 36px\">It\u2019s too expensive<\/span><\/h2>\n<p>Pricing questions are rarely rational. They\u2019re driven by emotions which means that price concerns are rarely real objections. When you hear something like \u201cyour price is too high\u201d it implies something cooled the prospect\u2019s enthusiasm. It\u2019s the rep\u2019s job to figure out what it was.<\/p>\n<p>It\u2019s not always obvious, and some prospects might not even be aware of what affected them.<\/p>\n<h3>Why prospects say \u201cit\u2019s too expensive.\u201d<\/h3>\n<ul>\n<li>You\u2019ve talked about prices too early in your sales process.<\/li>\n<li>The prospect doesn\u2019t see the value of your offer.<\/li>\n<li>The prospect doesn\u2019t know how much your solution should cost.<\/li>\n<li>The prospect is negotiating.<\/li>\n<\/ul>\n<p>More often than not, to <a href=\"\/en\/price-objection-respond\" rel=\"noopener\" target=\"_blank\">respond to a price objection<\/a>, you&#8217;ll need to review your sales process because it means it isn\u2019t optimal. Review it to determine why: Are you\u2019re bringing up prices too early? Are you not selling the value of your solution well enough? Are you not putting the right perspective on your price?<\/p>\n<p>It&#8217;ll allow you to handle better the \u201cit\u2019s too expensive\u201d objection next time you hear it.<\/p>\n<p><a href=\"\/en\/sales-objections\">[back to the list of objections]<\/a><\/p>\n<h2 id=\"supplier\"><span style=\"font-size: 36px\">We already have a supplier<\/span><\/h2>\n<p><a href=\"\/en\/sales-objections\">Other suppliers are one of the <\/a><a href=\"\/en\/types-of-competition\" target=\"_blank\" rel=\"noopener\">3 types of competition<\/a> salespeople face on a daily basis. You\u2019ll usually hear something like \u201cwe already have a supplier\u201d when you\u2019re prospecting.<\/p>\n<p>Unfortunately, most reps end the call there, or they\u2019ll <a href=\"http:\/\/www.omghub.com\/salesdevelopmentblog\/why-do-salespeople-use-facts-and-logic-to-combat-objections?utm_campaign=partner&amp;utm_source=265&amp;utm_content=1608\" rel=\"nofollow noopener\" target=\"_blank\">counter with (ineffective) pricing, feature or benefit arguments<\/a>.<\/p>\n<h3>How to deal with the \u201cwe already have a supplier\u201d objection?<\/h3>\n<ol>\n<li><strong>The best thing is not to create it in the first place. <\/strong>Most prospecting scripts encourage reps to qualify clients early by asking what their budget is and what their needs are. The latter usually leads to prospects saying they already work with someone. Instead, try presenting typical problems your clients face and ask if they recognize themselves.<\/li>\n<li><strong>If you\u2019re still faced with the objection&#8230;<\/strong><\/li>\n<ol>\n<li>Determine if they\u2019re pleased with their current supplier by listing a few facts that would only be true if they were 100% delighted.<\/li>\n<li>Identify unresolved problems.<\/li>\n<li>Leverage your research &#8211; if they prospect\u2019s visited your site, downloaded resources or asked questions online, use them to identify issues they might still have.<\/li>\n<\/ol>\n<\/ol>\n<p><a href=\"\/en\/sales-objections\">[back to the list of objections]<\/a><\/p>\n<h2 id=\"experience\"><span style=\"font-size: 36px\">My last experience wasn\u2019t great<\/span><\/h2>\n<p>Some prospects try to shut you down because they\u2019ve had a bad experience with someone offering similar solutions in the past. The first thing to do is determine whether it\u2019s a real objection or they\u2019re just trying to blow you off.<\/p>\n<p>If they\u2019ve had a bad experience in the past, you can take a similar approach then when dealing with the \u201ccurrent supplier\u201d objection &#8211; ask questions to determine where things went wrong and what problems weren\u2019t solved.<\/p>\n<p><a href=\"\/en\/sales-objections\">[back to the list of objections]<\/a><\/p>\n<h2 id=\"company\"><span style=\"font-size: 36px\">I don\u2019t know your company<\/span><\/h2>\n<p>The reality is there\u2019s a good chance your company isn\u2019t well known. Maybe you\u2019re a young industry, and no player is recognized. Perhaps you\u2019re in a mature industry that\u2019s been consolidated into a handful of companies with most of the market share. Maybe your marketing hasn\u2019t invested time and money in getting the brand known.<\/p>\n<p>Either way, some prospects might push back by saying they don\u2019t know you.<\/p>\n<h3>How to deal with the \u201cI don\u2019t know your company\u201d objection<\/h3>\n<ul>\n<li><strong>Stop asking \u201cdo you know us?\u201d<\/strong> Even unconsciously, reps often ask their prospects if they know their company. It\u2019s usually the result of repeating the same prospecting script over and over. Listen to yourself or even record yourself &#8211; are you asking if people know you? If so, put in the effort to stop asking.<\/li>\n<li><strong>Share your businesses context.<\/strong> Instead of talking about your (unknown) company, say something like \u201cI help [title] frustrated with [problem 1] or [problem 2].\u201d If they recognize themselves in that statement, it will lower their resistance.<\/li>\n<li><strong>Don\u2019t close too early. <\/strong>If you\u2019re trying to conclude the sale and the prospect says they don\u2019t know your company, it means you\u2019re trying to close too early. Prospects need to trust you and your company. Will doing business with you be different than what they currently know? If you hear the objection, slow down, take a step back and ask something like \u201c[Prospect], what do you need to see, hear, know, or do to feel like you know us better, and have the confidence that we can help you so that we can work together?\u201d<\/li>\n<\/ul>\n<p><a href=\"\/en\/sales-objections\">[back to the list of objections]<\/a><\/p>\n<h2><span style=\"font-size: 36px\">Conclusion<\/span><\/h2>\n<p>Salespeople encounter objections &#8211; it\u2019s the reality of the job.<\/p>\n<p>Train yourself to lower the prospect\u2019s resistance and <a href=\"\/en\/consultative-selling-questions\" rel=\"noopener\" target=\"_blank\">ask questions<\/a>. Sometimes they\u2019re an opportunity to disqualify a prospect not to waste your time others they\u2019re an indication that there\u2019s something wrong with the <a href=\"\/en\/b2b-sales-process\" target=\"_blank\" rel=\"noopener\">steps of your sales process<\/a>.<\/p>\n<p>Mastering the <a href=\"\/21-sales-core-competencies\" rel=\"noopener\" target=\"_blank\">21 core competencies of elite salespeople<\/a> will help you.<\/p>\n<p><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-4276129a-793c-4dd8-9baf-6bd44d5e8920\"><span class=\"hs-cta-node hs-cta-4276129a-793c-4dd8-9baf-6bd44d5e8920\" id=\"hs-cta-4276129a-793c-4dd8-9baf-6bd44d5e8920\" style=\"text-align: center\" data-hs-drop=\"true\"><a id=\"cta_button_4276129a-793c-4dd8-9baf-6bd44d5e8920\" class=\"cta_button\" href=\"https:\/\/go.primaressource.com\/en\/21-core-sales-competencies-list\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-4276129a-793c-4dd8-9baf-6bd44d5e8920\" class=\"hs-cta-img \" style=\"border-width: 0px;margin: 20px auto\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2022\/04\/4276129a-793c-4dd8-9baf-6bd44d5e8920.png\"><\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales objections aren&#8217;t obstacles, they&#8217;re really just an opportunity to ask more questions. Learn how to efficiently handle most common objections in B2B.<\/p>\n","protected":false},"author":12,"featured_media":2606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[130,137],"tags":[],"class_list":["post-2608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultative-selling","category-sales-objections"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Handle the Most Common Sales Objections<\/title>\n<meta name=\"description\" content=\"Sales objections aren&#039;t obstacles, they&#039;re really just an opportunity to ask more questions. Learn how to efficiently handle most common objections in B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.primaressource.com\/en\/sales-objections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Handle the Most Common Sales Objections\" \/>\n<meta property=\"og:description\" content=\"Sales objections aren&#039;t obstacles, they&#039;re really just an opportunity to ask more questions. Learn how to efficiently handle most common objections in B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.primaressource.com\/en\/sales-objections\/\" \/>\n<meta property=\"og:site_name\" content=\"Croissance des ventes B2B par PRIMA\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/primaressource\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-16T22:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T17:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2018\/12\/quino-al-1017822-unsplash-136634-edited-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c9meline Gleitz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EmelineGleitz\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c9meline Gleitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/sales-objections\/\",\"url\":\"https:\/\/blog.primaressource.com\/en\/sales-objections\/\",\"name\":\"How to Handle the Most Common Sales Objections\",\"isPartOf\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/sales-objections\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/sales-objections\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2018\/12\/quino-al-1017822-unsplash-136634-edited-1.jpg\",\"datePublished\":\"2018-11-16T22:30:00+00:00\",\"dateModified\":\"2023-04-18T17:11:26+00:00\",\"author\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/8f623d7be2014e8c942c5eec74a900a6\"},\"description\":\"Sales objections aren't obstacles, they're really just an opportunity to ask more questions. Learn how to efficiently handle most common objections in B2B.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/sales-objections\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.primaressource.com\/en\/sales-objections\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/sales-objections\/#primaryimage\",\"url\":\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2018\/12\/quino-al-1017822-unsplash-136634-edited-1.jpg\",\"contentUrl\":\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2018\/12\/quino-al-1017822-unsplash-136634-edited-1.jpg\",\"width\":800,\"height\":400,\"caption\":\"Sales Objections - Prima Resource\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/sales-objections\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.primaressource.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Handle the Most Common Sales Objections\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/#website\",\"url\":\"https:\/\/blog.primaressource.com\/en\/\",\"name\":\"Croissance des ventes B2B par PRIMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.primaressource.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/8f623d7be2014e8c942c5eec74a900a6\",\"name\":\"\u00c9meline Gleitz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/97e47c37650e53e2000b504caa4afe47?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/97e47c37650e53e2000b504caa4afe47?s=96&d=mm&r=g\",\"caption\":\"\u00c9meline Gleitz\"},\"description\":\"Depuis 2012, \u00c9meline \u0153uvre en coulisses pour soutenir la croissance et la notori\u00e9t\u00e9 de PRIMA en alignant le marketing et les ventes.\",\"sameAs\":[\"https:\/\/www.facebook.com\/primaressource\/\",\"http:\/\/www.linkedin.com\/in\/emelinegleitz\/\",\"https:\/\/x.com\/EmelineGleitz\"],\"url\":\"https:\/\/blog.primaressource.com\/en\/author\/emeline-gleitz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Handle the Most Common Sales Objections","description":"Sales objections aren't obstacles, they're really just an opportunity to ask more questions. Learn how to efficiently handle most common objections in B2B.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.primaressource.com\/en\/sales-objections\/","og_locale":"en_US","og_type":"article","og_title":"How to Handle the Most Common Sales Objections","og_description":"Sales objections aren't obstacles, they're really just an opportunity to ask more questions. Learn how to efficiently handle most common objections in B2B.","og_url":"https:\/\/blog.primaressource.com\/en\/sales-objections\/","og_site_name":"Croissance des ventes B2B par PRIMA","article_author":"https:\/\/www.facebook.com\/primaressource\/","article_published_time":"2018-11-16T22:30:00+00:00","article_modified_time":"2023-04-18T17:11:26+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2018\/12\/quino-al-1017822-unsplash-136634-edited-1.jpg","type":"image\/jpeg"}],"author":"\u00c9meline Gleitz","twitter_card":"summary_large_image","twitter_creator":"@EmelineGleitz","twitter_misc":{"Written by":"\u00c9meline Gleitz","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.primaressource.com\/en\/sales-objections\/","url":"https:\/\/blog.primaressource.com\/en\/sales-objections\/","name":"How to Handle the Most Common Sales Objections","isPartOf":{"@id":"https:\/\/blog.primaressource.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.primaressource.com\/en\/sales-objections\/#primaryimage"},"image":{"@id":"https:\/\/blog.primaressource.com\/en\/sales-objections\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2018\/12\/quino-al-1017822-unsplash-136634-edited-1.jpg","datePublished":"2018-11-16T22:30:00+00:00","dateModified":"2023-04-18T17:11:26+00:00","author":{"@id":"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/8f623d7be2014e8c942c5eec74a900a6"},"description":"Sales objections aren't obstacles, they're really just an opportunity to ask more questions. Learn how to efficiently handle most common objections in B2B.","breadcrumb":{"@id":"https:\/\/blog.primaressource.com\/en\/sales-objections\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.primaressource.com\/en\/sales-objections\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.primaressource.com\/en\/sales-objections\/#primaryimage","url":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2018\/12\/quino-al-1017822-unsplash-136634-edited-1.jpg","contentUrl":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2018\/12\/quino-al-1017822-unsplash-136634-edited-1.jpg","width":800,"height":400,"caption":"Sales Objections - Prima Resource"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.primaressource.com\/en\/sales-objections\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.primaressource.com\/en\/"},{"@type":"ListItem","position":2,"name":"How to Handle the Most Common Sales Objections"}]},{"@type":"WebSite","@id":"https:\/\/blog.primaressource.com\/en\/#website","url":"https:\/\/blog.primaressource.com\/en\/","name":"Croissance des ventes B2B par PRIMA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.primaressource.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/8f623d7be2014e8c942c5eec74a900a6","name":"\u00c9meline Gleitz","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/97e47c37650e53e2000b504caa4afe47?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97e47c37650e53e2000b504caa4afe47?s=96&d=mm&r=g","caption":"\u00c9meline Gleitz"},"description":"Depuis 2012, \u00c9meline \u0153uvre en coulisses pour soutenir la croissance et la notori\u00e9t\u00e9 de PRIMA en alignant le marketing et les ventes.","sameAs":["https:\/\/www.facebook.com\/primaressource\/","http:\/\/www.linkedin.com\/in\/emelinegleitz\/","https:\/\/x.com\/EmelineGleitz"],"url":"https:\/\/blog.primaressource.com\/en\/author\/emeline-gleitz\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts\/2608"}],"collection":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/comments?post=2608"}],"version-history":[{"count":3,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts\/2608\/revisions"}],"predecessor-version":[{"id":8974,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts\/2608\/revisions\/8974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/media\/2606"}],"wp:attachment":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/media?parent=2608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/categories?post=2608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/tags?post=2608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}