{"id":2430,"date":"2018-04-06T15:30:00","date_gmt":"2018-04-06T19:30:00","guid":{"rendered":"https:\/\/primaressource.enconstruction.website\/what-makes-a-good-sales-manager\/"},"modified":"2023-04-18T13:11:05","modified_gmt":"2023-04-18T17:11:05","slug":"what-makes-a-good-sales-manager","status":"publish","type":"post","link":"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/","title":{"rendered":"What Makes a Good Sales Manager?"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2019\/03\/kevin-maillefer-496375-unsplash-1-scaled.jpg\" alt=\"kevin-maillefer-496375-unsplash\" width=\"300\" height=\"203.02325581395348\" style=\"width: 300px;float: left;margin: 0px 10px 10px 0px\"><\/div>\n<p><strong>First of all, what is a Sales Manager?<\/strong><\/p>\n<p>It\u2019s someone who has representatives report back to them. In other words, a Sales Manager who has no reps reporting back to them is not a manager. Some organizations will want to give someone the title of Sales Manager to add more weight to a person\u2019s role when in reality they are a salesperson.<\/p>\n<p><strong>Other titles for this position are:<\/strong><\/p>\n<ul>\n<li><a href=\"\/en\/roles-and-responsibilities-of-sales-managers\" rel=\"noopener\" target=\"_blank\">Sales Manager<\/a><\/li>\n<li>Sales Director<\/li>\n<li>Sales Executive<\/li>\n<li>Sales and Marketing Director<\/li>\n<li>Sales Manager (B2C)&nbsp;<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2><span style=\"font-size: 36px\">Responsibilities of a Sales Manager<\/span><\/h2>\n<p>A Sales Manager\u2019s primary responsibilities are divided into 4 categories of skills and abilities.<\/p>\n<h3><span style=\"font-size: 24px\">First Category<\/span><\/h3>\n<p>A Sales Manager must:<\/p>\n<ul>\n<li>Have strong coaching skills, since a Sales Manager must dedicate half of his time to coaching his or her sales representatives.<\/li>\n<li>Be trustworthy and deserving of respect. Without trust and respect, sales leadership is ineffective.<\/li>\n<li>Be able to develop relationships strong enough to impact and influence the salespeople, but not so close that they aren\u2019t motivated to meet a challenge<\/li>\n<li>Be disciplined<\/li>\n<li>Be committed to the team members\u2019 success &#8211; if the <a href=\"\/en\/how-i-became-an-elite-sales-rep\" rel=\"noopener\" target=\"_blank\">representatives achieve their goals<\/a>, so do the Sales Managers<\/li>\n<li>Have a coaching process (sequence) and be able to explain it<\/li>\n<li>Coach in context<\/li>\n<li>Be able to see flaws in their representatives\u2019 actions<\/li>\n<li>Know how to ask questions &#8211; a lot of them, and the right ones<\/li>\n<li>Be able to detect representatives\u2019 blind spots &#8211; the weaknesses they\u2019re not aware of. Because each representative has his or her own Sales DNA, each&#8217;s beliefs and habits can hinder the execution of a sale. For example, they have a difficulty talking about money. Sales Managers must have worked on their blind spots to identify those of their representatives. <strong>A Manager\u2019s personal beliefs and Sales DNA have a huge influence on the quality of their management.<\/strong> I see many Sales Managers whose own limiting beliefs neutralize their ability to have an impact on their representatives\u2019 performance. Without the ability to recognize and work on their own blind spots, they may end up transmitting flaws and weaknesses that their representatives didn\u2019t have initially.<\/li>\n<li>Remain skeptical and assume that everything the sales team does isn\u2019t perfect. For example, even after a team\u2019s win, the coach may still be unsatisfied with some of the playing styles or how the game was played. We often hear the coach&#8217;s skepticism during the post-game press conferences. The coach won\u2019t be complacent and say, \u201cGood job guys, you did great.\u201d He says it when it\u2019s true, but his job is to detect flaws which probably didn\u2019t cost them this game, but will maybe cost them the next one. <strong>It is this perpetual dissatisfaction which a Sales Manager must have to raise the bar in their team\u2019s performance. <\/strong><\/li>\n<li>Know what motivates each representative individually<\/li>\n<li>Know each representative\u2019s personal goals<\/li>\n<li>Have a process to <a href=\"\/en\/3-steps-to-motivate-your-sales-team\" rel=\"noopener\" target=\"_blank\">motivate his or her salespeople<\/a>&nbsp;<\/li>\n<\/ul>\n<h3><span style=\"font-size: 24px\">Second Category<\/span><\/h3>\n<p>A Sales Manager must:<\/p>\n<ul>\n<li>Manage sales performance and everything related to pipeline management<\/li>\n<li>Make sure sales cycles stay within their usual timeline<\/li>\n<li>Know the <a href=\"\/en\/10-kpis-to-meet-your-sales-targets\" rel=\"noopener\" target=\"_blank\">conversion and closing ratios<\/a> and act on them if necessary<\/li>\n<li>Be focused on results and goal achievement<\/li>\n<\/ul>\n<h3><span style=\"font-size: 24px\">Third Category<\/span><\/h3>\n<p>A Sales Manager must:<\/p>\n<ul>\n<li>Manage activities and behaviours that will help generate revenue<\/li>\n<li>Know how to use a sales process<\/li>\n<li>Have aptitudes in math and finance<\/li>\n<li>Devise reliable sales forecasts and apply them to the company\u2019s financial projections&nbsp;<\/li>\n<\/ul>\n<h3><span style=\"font-size: 24px\">Fourth Category<\/span><\/h3>\n<p>A Sales Manager must:<\/p>\n<ul>\n<li>Be able to set clear expectations and clear consequences when they aren\u2019t met (accountability cycles)<\/li>\n<li><strong>Have excellent recruiting skills. Great recruitment will improve the quality of the team.<\/strong> Good recruiting doesn\u2019t only mean replacing people when there\u2019s a vacant position; it\u2019s the process of finding the person who has the potential of surpassing the best salesperson. For this reason, recruiting can also act as a motivational tool.&nbsp;<\/li>\n<\/ul>\n<p><\/p>\n<h2><span style=\"font-size: 36px\">In Conclusion<\/span><\/h2>\n<p>This unique combination of skills and abilities showcases how difficult it is to find a good Sales Manager using a standard recruitment process. The weight Sales Managers have is still too often overlooked by SMBs. They don\u2019t always expect their Managers to improve the sales teams\u2019 performance. However, it\u2019s when a Sales Manager focuses on performance rather than on sales that a company is most profitable.<\/p>\n<p><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-b3281ffb-a32e-46aa-a19a-527e989521aa\"><span class=\"hs-cta-node hs-cta-b3281ffb-a32e-46aa-a19a-527e989521aa\" id=\"hs-cta-b3281ffb-a32e-46aa-a19a-527e989521aa\" style=\"text-align: center\" data-hs-drop=\"true\"><a id=\"cta_button_b3281ffb-a32e-46aa-a19a-527e989521aa\" class=\"cta_button\" href=\"https:\/\/go.primaressource.com\/en\/core-sales-management-competencies\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-b3281ffb-a32e-46aa-a19a-527e989521aa\" class=\"hs-cta-img \" style=\"border-width: 0px;margin: 20px auto\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2020\/09\/b3281ffb-a32e-46aa-a19a-527e989521aa.png\"><\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMBs often overlook the impact that their Sales Managers have. They require a unique combination of skills and abilities that standard recruitment processes don&#8217;t allow to optimize for. But, when a Sales Manager focuses on team performance rather than on sales that a company is most profitable.<\/p>\n","protected":false},"author":10,"featured_media":2428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[],"class_list":["post-2430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Makes a Good Sales Manager?<\/title>\n<meta name=\"description\" content=\"SMBs often overlook the impact that their Sales Managers have. They require a unique combination of skills and abilities that standard recruitment processes don&#039;t allow to optimize for. But, when a Sales Manager focuses on team performance rather than on sales that a company is most profitable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Good Sales Manager?\" \/>\n<meta property=\"og:description\" content=\"SMBs often overlook the impact that their Sales Managers have. They require a unique combination of skills and abilities that standard recruitment processes don&#039;t allow to optimize for. But, when a Sales Manager focuses on team performance rather than on sales that a company is most profitable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Croissance des ventes B2B par PRIMA\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/primaressource\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-06T19:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T17:11:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2019\/03\/kevin-maillefer-496375-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fr\u00e9d\u00e9ric Lucas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@primaressource\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fr\u00e9d\u00e9ric Lucas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/\",\"url\":\"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/\",\"name\":\"What Makes a Good Sales Manager?\",\"isPartOf\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2019\/03\/kevin-maillefer-496375-unsplash-1-scaled.jpg\",\"datePublished\":\"2018-04-06T19:30:00+00:00\",\"dateModified\":\"2023-04-18T17:11:05+00:00\",\"author\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/5abd35856ec37e018aa71de9159479b1\"},\"description\":\"SMBs often overlook the impact that their Sales Managers have. They require a unique combination of skills and abilities that standard recruitment processes don't allow to optimize for. But, when a Sales Manager focuses on team performance rather than on sales that a company is most profitable.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/#primaryimage\",\"url\":\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2019\/03\/kevin-maillefer-496375-unsplash-1-scaled.jpg\",\"contentUrl\":\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2019\/03\/kevin-maillefer-496375-unsplash-1-scaled.jpg\",\"width\":2560,\"height\":1730,\"caption\":\"kevin-maillefer-496375-unsplash\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blog.primaressource.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Makes a Good Sales Manager?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/#website\",\"url\":\"https:\/\/blog.primaressource.com\/en\/\",\"name\":\"Croissance des ventes B2B par PRIMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.primaressource.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/5abd35856ec37e018aa71de9159479b1\",\"name\":\"Fr\u00e9d\u00e9ric Lucas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/437a2ebe38d4aab39a68f89a1a5d9753?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/437a2ebe38d4aab39a68f89a1a5d9753?s=96&d=mm&r=g\",\"caption\":\"Fr\u00e9d\u00e9ric Lucas\"},\"description\":\"\u00c0 la barre de Prima Ressource depuis 2007, Fr\u00e9d\u00e9ric a aid\u00e9 des centaines de chefs, ex\u00e9cutifs et repr\u00e9sentants \u00e0 atteindre leurs objectifs et \u00e0 viser plus haut. Les clients reconnaissent Fr\u00e9d\u00e9ric comme la personne qui leur dit ce qu'ils ont besoin d'entendre, et non ce qu'ils veulent entendre. Ils attachent de la valeur \u00e0 l'\u00e9tendue de son expertise, \u00e0 la science qui soutient le cadre de son travail et \u00e0 la pr\u00e9dictivit\u00e9 de ses observations et conseils.\",\"sameAs\":[\"https:\/\/www.facebook.com\/primaressource\/\",\"http:\/\/www.linkedin.com\/in\/primaressource\/fr\",\"https:\/\/x.com\/primaressource\"],\"url\":\"https:\/\/blog.primaressource.com\/en\/author\/frederic-lucas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Makes a Good Sales Manager?","description":"SMBs often overlook the impact that their Sales Managers have. They require a unique combination of skills and abilities that standard recruitment processes don't allow to optimize for. But, when a Sales Manager focuses on team performance rather than on sales that a company is most profitable.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/","og_locale":"en_US","og_type":"article","og_title":"What Makes a Good Sales Manager?","og_description":"SMBs often overlook the impact that their Sales Managers have. They require a unique combination of skills and abilities that standard recruitment processes don't allow to optimize for. But, when a Sales Manager focuses on team performance rather than on sales that a company is most profitable.","og_url":"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/","og_site_name":"Croissance des ventes B2B par PRIMA","article_author":"https:\/\/www.facebook.com\/primaressource\/","article_published_time":"2018-04-06T19:30:00+00:00","article_modified_time":"2023-04-18T17:11:05+00:00","og_image":[{"width":2560,"height":1730,"url":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2019\/03\/kevin-maillefer-496375-unsplash-1-scaled.jpg","type":"image\/jpeg"}],"author":"Fr\u00e9d\u00e9ric Lucas","twitter_card":"summary_large_image","twitter_creator":"@primaressource","twitter_misc":{"Written by":"Fr\u00e9d\u00e9ric Lucas","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/","url":"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/","name":"What Makes a Good Sales Manager?","isPartOf":{"@id":"https:\/\/blog.primaressource.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/#primaryimage"},"image":{"@id":"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2019\/03\/kevin-maillefer-496375-unsplash-1-scaled.jpg","datePublished":"2018-04-06T19:30:00+00:00","dateModified":"2023-04-18T17:11:05+00:00","author":{"@id":"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/5abd35856ec37e018aa71de9159479b1"},"description":"SMBs often overlook the impact that their Sales Managers have. They require a unique combination of skills and abilities that standard recruitment processes don't allow to optimize for. But, when a Sales Manager focuses on team performance rather than on sales that a company is most profitable.","breadcrumb":{"@id":"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/#primaryimage","url":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2019\/03\/kevin-maillefer-496375-unsplash-1-scaled.jpg","contentUrl":"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2019\/03\/kevin-maillefer-496375-unsplash-1-scaled.jpg","width":2560,"height":1730,"caption":"kevin-maillefer-496375-unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.primaressource.com\/en\/what-makes-a-good-sales-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blog.primaressource.com\/en\/"},{"@type":"ListItem","position":2,"name":"What Makes a Good Sales Manager?"}]},{"@type":"WebSite","@id":"https:\/\/blog.primaressource.com\/en\/#website","url":"https:\/\/blog.primaressource.com\/en\/","name":"Croissance des ventes B2B par PRIMA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.primaressource.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/5abd35856ec37e018aa71de9159479b1","name":"Fr\u00e9d\u00e9ric Lucas","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.primaressource.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/437a2ebe38d4aab39a68f89a1a5d9753?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/437a2ebe38d4aab39a68f89a1a5d9753?s=96&d=mm&r=g","caption":"Fr\u00e9d\u00e9ric Lucas"},"description":"\u00c0 la barre de Prima Ressource depuis 2007, Fr\u00e9d\u00e9ric a aid\u00e9 des centaines de chefs, ex\u00e9cutifs et repr\u00e9sentants \u00e0 atteindre leurs objectifs et \u00e0 viser plus haut. Les clients reconnaissent Fr\u00e9d\u00e9ric comme la personne qui leur dit ce qu'ils ont besoin d'entendre, et non ce qu'ils veulent entendre. Ils attachent de la valeur \u00e0 l'\u00e9tendue de son expertise, \u00e0 la science qui soutient le cadre de son travail et \u00e0 la pr\u00e9dictivit\u00e9 de ses observations et conseils.","sameAs":["https:\/\/www.facebook.com\/primaressource\/","http:\/\/www.linkedin.com\/in\/primaressource\/fr","https:\/\/x.com\/primaressource"],"url":"https:\/\/blog.primaressource.com\/en\/author\/frederic-lucas\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts\/2430"}],"collection":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/comments?post=2430"}],"version-history":[{"count":2,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts\/2430\/revisions"}],"predecessor-version":[{"id":8786,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/posts\/2430\/revisions\/8786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/media\/2428"}],"wp:attachment":[{"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/media?parent=2430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/categories?post=2430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.primaressource.com\/en\/wp-json\/wp\/v2\/tags?post=2430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}