{"id":2275,"date":"2019-07-17T15:30:00","date_gmt":"2019-07-17T19:30:00","guid":{"rendered":"https:\/\/primaressource.enconstruction.website\/3-steps-to-create-a-great-linkedin-profile-for-salespeople\/"},"modified":"2023-04-18T13:11:39","modified_gmt":"2023-04-18T17:11:39","slug":"3-steps-to-create-a-great-linkedin-profile-for-salespeople","status":"publish","type":"post","link":"https:\/\/blog.primaressource.com\/en\/3-steps-to-create-a-great-linkedin-profile-for-salespeople\/","title":{"rendered":"3 Steps to Create a Great LinkedIn Profile for Salespeople"},"content":{"rendered":"

\"3A well-designed, intelligent, relevant and regularly maintained LinkedIn profile is a very important tool in the sales industry.<\/p>\n

In fact, some errors on LinkedIn can be cost you a lot in a social sales process. With a few clicks, you can establish your credibility, so that potential customers will more quickly accept to unvirtualize your relationship by meeting you.<\/p>\n

How can you have an attractive and professional LinkedIn profile to benefit from social selling? By following those 3 steps: plan, build and feed your profile.<\/p>\n

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Step 1: Plan your profile<\/h2>\n

Before adding content to your profile, take the time to think about what message you want to convey to your contacts and potential customers.<\/p>\n

By identifying the problems that the services or products you represent solve, you will be able to define your target audience much better, i.e. the types of people or industries that are likely to be interested in your offers.<\/p>\n

It will then be easier to develop your positioning statement, which is part of the company’s sales message. This positioning statement will indicate in particular to which axis of the organization you report, what role you play, what kind of problem you can solve.<\/p>\n

I strongly recommend that you add this in the first few lines of the “Summary” section of your profile.<\/p>\n

Step 2: Build your profile<\/h2>\n

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Your status<\/h3>\n

Write a status that clearly indicates your role and area of expertise. It will be displayed directly under your name and will be visible at each of your interactions. You can put your positioning statement (example: “I help frustrated business leaders not achieve their sales objectives”), but traditionally, it is your role within the organization that hires you that is included.<\/p>\n

Don’t just write that you are a “Representative”. You have to be precise, for instance say that you are:<\/p>\n