{"id":1035,"date":"2021-11-03T15:30:00","date_gmt":"2021-11-02T12:00:00","guid":{"rendered":"https:\/\/primaressource.enconstruction.website\/en-13-quotes-to-understand-sales-transformation\/"},"modified":"2023-04-18T13:11:47","modified_gmt":"2023-04-18T17:11:47","slug":"13-quotes-to-understand-sales-transformation","status":"publish","type":"post","link":"https:\/\/blog.primaressource.com\/en\/13-quotes-to-understand-sales-transformation\/","title":{"rendered":"13 quotes to understand sales transformation"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/citations-pour-comprendre-la-transformation-des-ventes-prima-ressource-2.jpg\" alt=\"Quotes-to-understand-sales-transformation-Prima-Ressource\" width=\"960\" loading=\"lazy\" style=\"width: 960px;margin: 0px 0px 20px\">In the last few years, companies have had to go through a lot of adaptations. They bring their share of uncertainties, mistakes, enthusiasm, misunderstandings and successes.<\/p>\n<p>If it has always been necessary to evolve to ensure the continuity of the business, the changes required today are more numerous and more difficult, because they directly affect the mentality, the state of mind and the adoption of new behaviours. <span style=\"font-weight: bold\">It&#8217;s easier to build machines than it is to change humans, who by nature tend to prefer the status quo<\/span>.<\/p>\n<p>Here are 13 powerful quotes to help you understand different dimensions of <a href=\"\/en\/7-keys-to-a-successful-b2b-sales-transformation\" rel=\"noopener\" target=\"_blank\">sales transformation<\/a> and embark on this process with full knowledge.<\/p>\n<p><!--more--><\/p>\n<h2><span style=\"color: #ff6619\">1. One constant: change<\/span><\/h2>\n<p style=\"text-align: center\"><span style=\"color: #ee5c2c\"><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/quote-billdrayton-successful-organization-repetition-change-1.jpg\" alt=\"Quote-Bill Drayton-successful-organization-repetition-change\" width=\"700\" loading=\"lazy\" style=\"width: 700px\"><\/span><\/p>\n<p><span style=\"color: #295a75\"><span>&#8220;Every successful organization has to make the transition from a world defined primarily by repetition to one primarily defined by change. This is the biggest transformation in the structure of how humans work together since the Agricultural Revolution.&#8221;<\/span><\/span><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Bill_Drayton\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">Bill Drayton<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">2. Innovation has many facets<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/quote-gini-rometty-transformation-continuous-innovative-business-1.jpg\" alt=\"Quote-Gini-Rometty-transformation-continuous-innovative-business\" width=\"690\" loading=\"lazy\" style=\"width: 690px\"><\/p>\n<p><span style=\"color: #295a75\"><span>&#8220;The only way to survive is to continually transform into something else. It is this idea of continuous transformation that makes you an innovative company.&#8221;<\/span><\/span><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Ginni_Rometty\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">Gini Rometty<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">3. Science as an ally of transformation<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/quote-briangreene-science-transformation-1.jpg\" alt=\"Quote-Brian Greene-Science-Transformation\" width=\"700\" loading=\"lazy\" style=\"width: 700px\"><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Brian_Greene\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">Brian Greene<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">4. All change begins with renunciation<\/span><\/h2>\n<p style=\"text-align: left\"><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/quote-jamesbelascoetralphstayer-value-change-1.jpg\" alt=\"Quote-James Belasco et Ralph Stayer-value-change\" width=\"700\" loading=\"lazy\" style=\"width: 700px\"><\/p>\n<p><span style=\"color: #295a75\"><span>&#8220;Change is hard because people overestimate the value of what they have and underestimate the value of what they may gain by giving that up.&#8221;<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.amazon.ca\/Flight-Buffalo-Excellence-Learning-Employees\/dp\/0446670081\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">James Belasco and Ralph Stayer<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">5. There is no linear transformation<\/span><\/h2>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/22-1.jpg\" alt=\"Rick-Warren-Linear-Transformation\" width=\"700\" loading=\"lazy\" style=\"width: 700px\"><\/p>\n<p><span style=\"color: #295a75\"><span>&#8220;Transformation is a process, and as life happens there are tons of ups and downs. It&#8217;s a journey of discovery &#8211; there are moments on mountaintops and moments in deep valleys of despair.&#8221;<\/span><\/span><\/p>\n<p><span style=\"color: #295a75\">Rick Warren<\/span><\/p>\n<h2><span style=\"color: #ff6619\">6. Mindset is key to the success of any transformation<\/span><\/h2>\n<p style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/24-1.jpg\" alt=\"Bryant-McGill-Mindset\" width=\"700\" loading=\"lazy\" style=\"width: 700px\"><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/bryantmcgill\/\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">Bryant McGill<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">7. Resistance is not where you think it is<\/span><\/h2>\n<p style=\"text-align: center\"><span style=\"color: #ee5c2c\"><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/26-1.jpg\" alt=\"Peter-Senge-Resistance\" width=\"700\" loading=\"lazy\" style=\"width: 700px\"><\/span><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Senge\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">Peter Senge<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">8. The importance of culture and a communication structure<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/quote-keithkitani-guidespark-change-ready-organization-1.jpg\" alt=\"Quote-Keith Kitani-GuideSpark-change-ready-organization\" width=\"690\" loading=\"lazy\" style=\"width: 690px\"><\/p>\n<p><span style=\"color: #295a75\"><span>&#8220;Become a change-ready organization. This goes beyond being able to deploy a new tool or process \u2014 it means building a culture and communication structure that is ready, willing and able to adapt to any change. After all, the rate of change and evolution in business and technology is only going to continue and even pick up speed.&#8221;<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/keithkitani\/\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">Keith Kitani, CEO, GuideSpark<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">9. Change starts with oneself<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/quote-mahatmagandhi-be-the-change-you-wish-to-see-1.jpg\" alt=\"Quote-Mahatma Gandhi-be-the-change-you-wish-to-see\" width=\"690\" loading=\"lazy\" style=\"width: 690px\"><\/p>\n<p><span style=\"color: #295a75\">&#8220;<\/span><span style=\"color: #295a75\">Be the change you wish to see in the world.&#8221;<\/span><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Mahatma_Gandhi\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">Mahatma Gandhi<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">10. Risk is an integral part of the process<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/quote-johna-shedd-ship-harbor-1.jpg\" alt=\"Quote-John A. Shedd-ship-harbor\" width=\"690\" loading=\"lazy\" style=\"width: 690px\"><\/p>\n<p><span style=\"color: #295a75\"><span>&#8220;A ship in the harbor is safe, but that is not what ships are built for.&#8221;<\/span><\/span><\/p>\n<p><a href=\"https:\/\/en.wikiquote.org\/wiki\/John_Augustus_Shedd\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">John A. Shedd<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">11. Innovation is the source of opportunities<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/quote-jeffbezos-amazon-resilience-gold-rush-innovation-1.jpg\" alt=\"Quote-Jeff Bezos-Amazon-resilience-gold-rush-innovation\" width=\"690\" loading=\"lazy\" style=\"width: 690px\"><\/p>\n<p><span style=\"color: #295a75\"><span>&#8220;Resilience \u2013 if you think of it in terms of the Gold Rush, then you\u2019d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn\u2019t a last nugget. Every new thing creates two new questions and two new opportunities.&#8221;<\/span><\/span><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Jeff_Bezos\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">Jeff Bezos<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">12. Good practices are constantly evolving<\/span><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/quote-alfrededwardperlman-same-thing-two-years-look-back-1.jpg\" alt=\"Quote-Alfred Edward Perlman-same-thing-two-years-look-back\" width=\"690\" loading=\"lazy\" style=\"width: 690px\"><\/p>\n<p><span style=\"color: #295a75\"><span>&#8220;After you&#8217;ve done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and start all over.&#8221;<\/span><\/span><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Alfred_E._Perlman\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">Alfred Edward Perlman<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">13. A step-by-step approach gets you through the tough times<\/span><\/h2>\n<p><span><img decoding=\"async\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/quote-petersenge-danger-turbulence-yesterday-s-logic-1.jpg\" alt=\"Quote-Peter-Drucker-danger-turbulence-yesterday-s-logic\" width=\"690\" loading=\"lazy\" style=\"width: 690px\"><\/span><\/p>\n<p><span style=\"color: #295a75\"><span>&#8220;The greatest danger in times of turbulence is not the turbulence\u2014it is to act with yesterday\u2019s logic.&#8221;<\/span><\/span><\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Drucker\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #295a75\">Peter Drucker<\/span><\/a><\/p>\n<h2><span style=\"color: #ff6619\">TAKE-AWAY<\/span><\/h2>\n<p><span style=\"font-weight: bold\">Taking action to transform your business starts with a conscious decision and an unconditional commitment to challenge the status quo<\/span>. Leaders who successfully take their companies to the next level have the ability to keep moving forward despite circumstances, doubts and failures.<\/p>\n<p>They know that success is at the end of the road and that small victories are the source of great achievements.<\/p>\n<p>Happy transformation!<\/p>\n<p><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-ab97dff6-dfd5-4421-a4a0-261b6401c584\"><span class=\"hs-cta-node hs-cta-ab97dff6-dfd5-4421-a4a0-261b6401c584\" id=\"hs-cta-ab97dff6-dfd5-4421-a4a0-261b6401c584\" style=\"text-align: center\" data-hs-drop=\"true\"><a id=\"cta_button_ab97dff6-dfd5-4421-a4a0-261b6401c584\" class=\"cta_button\" href=\"https:\/\/go.primaressource.com\/en\/webinar-guiding-your-way-to-a-successful-sales-transformation\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-ab97dff6-dfd5-4421-a4a0-261b6401c584\" class=\"hs-cta-img \" style=\"border-width: 0px;margin: 20px auto\" src=\"https:\/\/blog.primaressource.com\/wp-content\/uploads\/2021\/11\/ab97dff6-dfd5-4421-a4a0-261b6401c584.png\"><\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales transformation is a complex and rewarding process that cannot be achieved without strong committment and giving up habits, 2 keys to success<\/p>\n","protected":false},"author":10,"featured_media":1021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[133,144],"tags":[],"class_list":["post-1035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-leadership","category-sales-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 quotes to understand sales transformation<\/title>\n<meta name=\"description\" content=\"Sales 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