AI has been around for a long time, but is now a concrete tool for sales professionals, and can play four major roles for sales reps…

The essential elements that will enable you to measure the performance of your sales team and better plan your growth.

Discover the five tips that will enable you to successfully manage change in a sales team.

Here are 5 strategies for selling and maintaining margins in the context of inflation to ensure the sustainability of B2B companies.

At the end of a strategic planning process, here are the elements of the sales strategy that need to be aligned to achieve business and growth objectives.

Before investing in a CRM, you should be able to answer these 7 questions, to make sure you choose the perfect solution for your needs.

The Prima team shares its reading recommendations on the topics of leadership, personal development, growth and sales.

Closing B2B sales starts with the early stages of the sales process. Here are 3 steps that increase the closing rate with less effort.

Learn how to differentiate yourself through your sales prospection approach and learn to gain a greater trust from your customers and discard competition

Designing a great sales strategy is necessary to generate greater revenues, thus ensuring constant growth. Learn the fundamentals to an efficient strategy.