The secret to a successful business is in the details. Sometimes perceived as trivial, these details are in fact very specific and closely tied to strong will and singularity. Today, decision makers manage their organizations by focusing on increasing sales and reducing expenses independently from one another! However, increasing sales and reducing expenses are simply the result of good management decisions and not objectives in and of themselves. They are simply the outcome of actions that end in higher or lower profit. Ultimately, the combined actions and initiatives of decision makers result in successfully meeting your profit objectives.