What indicators should you use to measure the performance of your sales team?
Frédéric Lucas
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Recent articles
8 Aug
Internal and external sales are fundamentally different, even from one sales organization to another.
Frédéric Lucas
5 minutes read
Inside and outside sales have more (and less) in common than you might think
21 Jun
Don’t underestimate the power of listening and communication in sales; they are the foundations on which success is built.
Frédéric Lucas
6 minutes read
The Art of Selling: Communication and Active Listening
12 Jul
Time to stop feeding the limiting belief that the hot summer season is poor for reps. Take our advice to fill your pipeline and reach your sales goals.
Frédéric Lucas
4 minutes read
4 tips to avoid missing sales opportunities during summer
5 May
Showcase the value of asking open-ended questions by playing the game 20 Questions with your clients. Play it the right way, then let the client ask you directly what you’re thinking of. Shorten the process to everyone’s benefit.
Frédéric Lucas
5 minutes read
The Power of Open-Ended Questions in Sales: Let’s Play a Game!
20 Apr
Sales organizations can be simple or they can be complex. Read the full article to learn the different roles of a sales organization.
Frédéric Lucas
5 minutes read
The Different Roles of a Sales Organization
13 Apr
To achieve sales goals, without having an unrecoverable summer sales slump, sales teams can apply 5 successful strategies.
Frédéric Lucas
6 minutes read
5 strategies to avoid the summer sales slump
9 Mar
Prospects’ buying habits are changing at a rapid pace, but are B2B salespeople following best practices to increase sales and avoid prospect traps?
Frédéric Lucas
5 minutes read
Has B2B sales adapted to the way decision-makers buy?
23 Feb
At the end of a strategic planning process, here are the elements of the sales strategy that need to be aligned to achieve business and growth objectives.
Frédéric Lucas
6 minutes read
How to leverage strategic planning to build a winning sales strategy?
15 Feb
Before investing in a CRM, you should be able to answer these 7 questions, to make sure you choose the perfect solution for your needs.
Frédéric Lucas
8 minutes read
Choosing the right CRM: 7 critical questions you need to answer
17 Jan
Successful sales transformations require 7 key steps that define what to transform and how to transform. Learn about the proven process.
Frédéric Lucas
5 minutes read
7 keys to a successful B2B sales transformation [video]
3 Jan
Sales hunters are vital to a sales organization but sales evaluations demonstrate that only 40% of salespeople have the right competencies. Read the full article!
Frédéric Lucas
4 minutes read
How to Hire Great Sales Hunters
8 Dec
Explore the best strategies for recruiting B2B salespeople to help SMBs overcome the obstacles associated with the current talent shortage.
Frédéric Lucas
5 minutes read
Talent shortage, the best strategies to hire B2B salespeople
23 Nov
For a constant and profitable sales growth, even when everything is going well, it is necessary to perform a sales transformation.
Frédéric Lucas
4 minutes read
Sales growth and the principle ‘You don’t fix it if it isn’t broken’
3 Nov
Sales transformation is a complex and rewarding process that cannot be achieved without strong committment and giving up habits, 2 keys to success
Frédéric Lucas
3 minutes read
13 quotes to understand sales transformation
16 Sep
Compensation is an essential part of a well-functioning sales department, impacting motivation, commitment and, most importantly, results.
Frédéric Lucas
4 minutes read
How to create a compensation plan for B2B sales representatives
15 Dec
Leaders need to work on their company’s sales culture now, whether the sales environment is favorable or not right now.
Frédéric Lucas
4 minutes read
When is the best time to work on the sales culture?
2 Jun
How to make the sales training that you offer to your salespeople more profitable by applying 5 principles of sales reinforcement and coaching
Frédéric Lucas
4 minutes read
Sales managers: 5 ways to reinforce sales training for higher performance
13 Feb
Designing a great sales strategy is necessary to generate greater revenues, thus ensuring constant growth. Learn the fundamentals to an efficient strategy.
Frédéric Lucas
4 minutes read
The Fundamentals of a Good Sales Strategy
11 Dec
Learning to refuse sales opportunities can be counter-intuitive, but it will allow you to choose only the best and save time and energy
Frédéric Lucas
4 minutes read
Why should sales opportunities be disqualified instead of qualified
18 Oct
How a sales manager’s resistance to change can be detrimental to success when implementing a new transformation program of the sales force
Frédéric Lucas
3 minutes read
5 signs that a sales manager is sabotaging the sales transformation
6 Sep
It is important for business leaders to be aware of the aspects of decision-making that can affect the company to address them.
Frédéric Lucas
4 minutes read
6 bad decision-making habits that hurt businesses
13 Aug
It is necessary to know when to use transactional selling rather than consultative selling, because there’s a difference of investment and effort required.
Frédéric Lucas
3 minutes read
When Not to Use Consultative Selling, but Rather Transactional Selling
12 Jun
The inbound call is not the miracle cure for the ineffectiveness of the cold call and this method of prospecting is also misused. Follow our expert advice.
Frédéric Lucas
4 minutes read
New form of prospecting: inbound call better than cold call?
23 May
The Baseline Selling Methodology is an easy to use and easy to customize consultative selling approach. Learn why you and your salesforce should use it.
Frédéric Lucas
3 minutes read
What is Baseline Selling Methodology and why you should use it
10 May
A high turnover rate of your sales reps is problematic. However, a low turnover rate should also be avoided. What’s the right balance to achieve and, above all, why?
Frédéric Lucas
4 minutes read
What causes a high turnover rate in a sales force?
15 Mar
Sales leaders benefit from reviewing the order of their priorities. Balancing goals and incorporating proper training programs are a few ways to increase the efficiency in sales.
Frédéric Lucas
4 minutes read
Leaders are Placing Sales Priorities in the Wrong Order!
28 Feb
A sales manager must make sure their sales reps don’t negatively impact the sales process with their discomfort to talk about money. With coaching and role play, the sales manager can help the reps get over their discomfort.
Frédéric Lucas
4 minutes read
Why are Sales Representatives Uncomfortable Talking About Money?
15 Feb
What are the key roles and responsibilities of sales managers? They need to dedicate most of their time to 4 specific areas. Read the full article to learn more!
Frédéric Lucas
9 minutes read
Roles and responsibilities of sales managers
6 Feb
Do you need an effective solution to lower customer resistance even before they speak with sales? Invest in a content marketing strategy. But to do this, marketing needs to focus on these 3 things…
Frédéric Lucas
4 minutes read
How to Lower Prospect Resistance with Content Marketing
18 Jan
Good salespeople take it upon themselves to become better reps. They invest time money and effort to improve sales skills. These are the 6 ways to become a better salesperson…
Frédéric Lucas
7 minutes read
How to Become a Better Salesperson
16 Jan
It is important to acknowledge successes and celebrate victories. However, good times shouldn’t be synonymous relaxing. Avoid falling into complacency and take advantage of good times to surpass yourself as a sales leader and rep.
Frédéric Lucas
3 minutes read
4 Reasons Your Sales Department Isn’t Recession Proof
11 Jan
Sales has radically changed since 2008. Consultative selling helps salespeople succeed in this new environment. Discover what is and isn’t consultative selling, what are the skills required and why so few salespeople can actually do it.
Frédéric Lucas
10 minutes read
What’s Consultative Selling?
28 Dec
Reaching decision-makers is one of the key sales success indicators. But reps often don’t do it – even if they know how. There are 3 main reasons why they don’t reach decision-makers. The main consequence is a significant increase in the length of the sales cycle.
Frédéric Lucas
6 minutes read
How to Reach Decision Makers
26 Dec
You don’t sell to a customer who HAS to buy the way as with a customer who COULD buy. One key to success is figuring out how to convert a has to buy to a could buy. Find out how to distinguish between the 2 types of customers to close more sales.
Frédéric Lucas
3 minutes read
How to Identify a Prospects Reasons for Buying
5 Dec
Compensation plans don’t need to be complicated to be efficient. They must be carefully elaborated to suit every individual member of your team.
Frédéric Lucas
7 minutes read
How to Create a Good Sales Compensation Plan
30 Nov
Diversity in sales is a must. A diversified sales force is synonymous with wealth and knowledge sharing. But performance is still the most important criterion when hiring a salesperson. In fact, when hiring using objective criteria, sales teams naturally tend to be more diversified.
Frédéric Lucas
3 minutes read
Why the Diversity of Your Sales Force Is Critical to its Success
28 Nov
Avoid the 9 most common mistake that lead reps to lose control of their sale. Reps that fall into one of these traps tend to empathize with their prospects because they also like to take time to think things through. Discover 7 perfect answers to handle the “I need to think about it” objection.
Frédéric Lucas
3 minutes read
A Short Guide on How to Handle the “I Need to Think About It” Objection
21 Nov
To respond to price objections, reps need to ask more questions to figure out where the push back is coming from. They also need to review their sales process
Frédéric Lucas
4 minutes read
How to handle price objections
7 Nov
Many sales managers are ill-equipped to face the challenges of their position. How does a sales leader determine if the sales manager is a good fit for their role? Sales manager evaluations help answer these 12 core sales manager questions.
Frédéric Lucas
8 minutes read
12 Sales Manager Questions Leaders Need to Have Answered
24 Oct
Sales coaching is an essential component of the sales manager’s role and responsibilities. Coaching can be done in groups or individually, but regardless a manager needs to find daily opportunities to coach each rep. The post-call coaching session is one such opportunity…
Frédéric Lucas
3 minutes read
5 Components of Killer Post-Call Coaching Session with your Reps
17 Oct
The sales team is the driving force behind company growth. Without it, there’s no new income. However, sales management isn’t easy and most sales managers don’t have the necessary skills.
Discover the 10 core elements of an effective sales management.
Frédéric Lucas
11 minutes read
How to Manage a Sales Team: The Ultimate Guide
12 Oct
Sales managers need to coach their salespeople on multiple occasions – before a rep’s prospect meeting is one of those moments. A pre-meeting session is divided into two stages: the first is to establish the context and the second is to provide the necessary coaching.
Frédéric Lucas
3 minutes read